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The internationalization process of Italian fashion fi rms: the governance role of the founding team


  • Ernesto Tavoletti

    (University of Macerata)


This study aims at exploring the process of internationalization in the Italian fashion firms, focusing on strategy-structure fit and the governance role of the founding team in providing such a fit. It does so with a single case study of a leading fashion firm. It suggests that classic deterministic theories about strategy-structure fit in growing firms offer poor guide. The strategy is entirely \emergent" and inspired by the specific talents of the founding team. Evidence confirms the causal link between strategy and structure: company structure is network based and evolves according to the emerging strategy. However, the development route does not follow any deterministic model: Uppsala's model of incremental and cognitive internationalisation, especially in its revisited and network based form, appears to be the more appropriate reference for the case, characterised by creative dynamics that are constantly evolving, following the vision and strategy that are constantly provided by the founding team.

Suggested Citation

  • Ernesto Tavoletti, 2010. "The internationalization process of Italian fashion fi rms: the governance role of the founding team," Working Papers 29-2010, Macerata University, Department of Studies on Economic Development (DiSSE), revised Jul 2010.
  • Handle: RePEc:mcr:wpaper:wpaper00029

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    References listed on IDEAS

    1. Elisabetta Croci Angelini, 2005. "The European Union’s Institutional Design," Chapters,in: The Elgar Companion to Law and Economics, Second Edition, chapter 16 Edward Elgar Publishing.
    2. Hans-Werner Sinn, 2004. "The New Systems Competition," Perspektiven der Wirtschaftspolitik, Verein für Socialpolitik, vol. 5(1), pages 23-38, February.
    3. Elisabetta Croci Angelini, 2007. "Resisting Globalization: Voting Power Indices and the National Interest in the EU Decision-making," Working Papers 08-2007, Macerata University, Department of Studies on Economic Development (DiSSE), revised Feb 2009.
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    More about this item


    network; fashion industry; strategy; founding team; internationalisation; structure;

    JEL classification:

    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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