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Actes de la 6ème Journée de Recherche en Marketing de Bourgogne. Marketing des activités culturelles, des loisirs, du tourisme et du sport. Dijon, 15 novembre 2001

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  • FILSER, Marc

    (LATEC-CREGO - CNRS UMR 5118 - IAE - Université de Bourgogne)

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  • FILSER, Marc, 2001. "Actes de la 6ème Journée de Recherche en Marketing de Bourgogne. Marketing des activités culturelles, des loisirs, du tourisme et du sport. Dijon, 15 novembre 2001," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Journées de Recherche en Marketing de Bourgogne JRMB06, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.
  • Handle: RePEc:lat:gsjrmb:jrmb06
    as

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    References listed on IDEAS

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    1. Miniard, Paul W, et al, 1991. "Picture-Based Persuasion Processes and the Moderating Role of Involvement," Journal of Consumer Research, Oxford University Press, vol. 18(1), pages 92-107, June.
    2. Mitchell, Andrew A, 1986. "The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude toward the Advertisement," Journal of Consumer Research, Oxford University Press, vol. 13(1), pages 12-24, June.
    3. Edell, Julie E & Staelin, Richard, 1983. "The Information Processing of Pictures in Print Advertisements," Journal of Consumer Research, Oxford University Press, vol. 10(1), pages 45-61, June.
    4. MacInnis, Deborah J & Price, Linda L, 1987. "The Role of Imagery in Information Processing: Review and Extensions," Journal of Consumer Research, Oxford University Press, vol. 13(4), pages 473-491, March.
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