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Strategic Responses to Companies'' Own Past Performance: Why do some Firms Fare Better Than Others?

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  • G Johnes
  • J Johnes

Abstract

Recent work on business strategy considers the evaluation of company performance using frontier methods (Devinney et al., forthcoming). The present paper builds on that work to examine the extent to which company performance in one period impacts on business practices and hence performance in subsequent periods. We investigate this using a panel of annual data on some 4280 firms over the period 1983-2003, drawn from the Osiris data set of Bureau van Dijk. A data envelopment analysis is conducted to evaluate the efficiency of firms in converting inputs - in the form of shareholders' funds, liabilities and costs - into sales. The efficiency scores are then modelled in a random parameter framework where one of the determinants of current period efficiency is the firm's own lagged efficiency. In a parsimonious model, we find that the extent to which lagged efficiency affects current efficiency varies considerably from firm to firm. Some firms maintain a relatively constant level of efficiency period after period, while the efficiency of other firms is much more variable over time. Companies with extreme values of the random parameter (either low or high) are less likely than others to have high efficiency scores. These results are used to inform a number of qualitiative case studies of companies. Our evidence suggests that firms for which the random parameter is high tend to be long established enterprises operating in narrowly and clearly defined markets, and enjoying sustained periods of market stability; firms for which the random parameter is low tend to have had a turbulent recent past involving either rapid growth (including merger activity) or decline. Meanwhile efficiency is determined in part by the industry and country with which a firm is associated, and also by the opportunities to exploit scale economies.

Suggested Citation

  • G Johnes & J Johnes, 2009. "Strategic Responses to Companies'' Own Past Performance: Why do some Firms Fare Better Than Others?," Working Papers 602555, Lancaster University Management School, Economics Department.
  • Handle: RePEc:lan:wpaper:602555
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    File URL: http://www.lancaster.ac.uk/media/lancaster-university/content-assets/documents/lums/economics/working-papers/PastPerformance.pdf
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    References listed on IDEAS

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    1. Charnes, A. & Cooper, W. W. & Rhodes, E., 1978. "Measuring the efficiency of decision making units," European Journal of Operational Research, Elsevier, vol. 2(6), pages 429-444, November.
    2. Gabriel Hawawini & Venkata Subban Subramanian & Paul Verdin, 2003. "Is performance driven by industry- or firm-specific factors? A new look at the evidence," ULB Institutional Repository 2013/14188, ULB -- Universite Libre de Bruxelles.
    3. Anita M. McGahan & Michael E. Porter, 2002. "What Do We Know About Variance in Accounting Profitability?," Management Science, INFORMS, vol. 48(7), pages 834-851, July.
    4. Laurens Cherchye & Willem Moesen & Nicky Rogge & Tom Puyenbroeck, 2007. "An Introduction to ‘Benefit of the Doubt’ Composite Indicators," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 82(1), pages 111-145, May.
    5. R. D. Banker & A. Charnes & W. W. Cooper, 1984. "Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis," Management Science, INFORMS, vol. 30(9), pages 1078-1092, September.
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    Keywords

    frontier methods; business strategy;

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