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La multicanalité et son impact sur le territoire: L’exemple de l'assurance en France


  • Ilaria Dalla Pozza
  • Lionel Texier


The introduction of digital channels in the insurance industry, that has always been strongly

Suggested Citation

  • Ilaria Dalla Pozza & Lionel Texier, 2014. "La multicanalité et son impact sur le territoire: L’exemple de l'assurance en France," Working Papers 2014-190, Department of Research, Ipag Business School.
  • Handle: RePEc:ipg:wpaper:2014-190

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    References listed on IDEAS

    1. Sonja Gensler & Peter Verhoef & Martin Böhm, 2012. "Understanding consumers’ multichannel choices across the different stages of the buying process," Marketing Letters, Springer, vol. 23(4), pages 987-1003, December.
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    1. repec:ipg:wpaper:2014-587 is not listed on IDEAS
    2. repec:ipg:wpaper:2014-431 is not listed on IDEAS
    3. repec:ipg:wpaper:2014-430 is not listed on IDEAS
    4. repec:ipg:wpaper:2014-606 is not listed on IDEAS
    5. repec:ipg:wpaper:2014-598 is not listed on IDEAS
    6. repec:ipg:wpaper:2014-416 is not listed on IDEAS
    7. repec:ipg:wpaper:2014-432 is not listed on IDEAS

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    assurance; multicanal; agences; digital;

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