Disgust Promotes Disposal: Souring the Status Quo
Humans naturally dispose of objects that disgust them. Is this phenomenon so deeply embedded that even incidental disgust â€“ i.e., where the source of disgust is unrelated to a possessed object â€“ triggers disposal? Two experiments were designed to answer this question. Two film clips served as disgust and neutral primes; the objects were routine commodities (boxes of office supplies). Results revealed that the incidental disgust condition powerfully increased the frequency with which decision makers traded away a commodity they owned for a new commodity (more than doubling the probability in each condition), thereby countering otherwise robust status quo bias (Samuelson & Zeckhauser, 1988). Decision makers were unaware of disgustâ€™s impact. Even when warned to correct for it, they failed to do so. These studies presented real choices with tangible rewards. Their findings thus have implications not only for theories of affect and choice, but also for practical improvements in everyday decisions.
|Date of creation:||2010|
|Publication status:||Published in HKS Faculty Research Working Paper Series|
|Contact details of provider:|| Postal: 79 JFK Street, Cambridge, MA 02138|
Web page: http://www.hks.harvard.edu/
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Knetsch, Jack L, 1989. "The Endowment Effect and Evidence of Nonreversible Indifference Curves," American Economic Review, American Economic Association, vol. 79(5), pages 1277-1284, December.
- Jack L. Knetsch & J. A. Sinden, 1984. "Willingness to Pay and Compensation Demanded: Experimental Evidence of an Unexpected Disparity in Measures of Value," The Quarterly Journal of Economics, Oxford University Press, vol. 99(3), pages 507-521.
- Samuelson, William & Zeckhauser, Richard, 1988. "Status Quo Bias in Decision Making," Journal of Risk and Uncertainty, Springer, vol. 1(1), pages 7-59, March.
- Raymond S. Hartman & Michael J. Doane & Chi-Keung Woo, 1991. "Consumer Rationality and the Status Quo," The Quarterly Journal of Economics, Oxford University Press, vol. 106(1), pages 141-162.
When requesting a correction, please mention this item's handle: RePEc:hrv:hksfac:4449096. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Office for Scholarly Communication)
If references are entirely missing, you can add them using this form.