IDEAS home Printed from https://ideas.repec.org/p/hrv/hksfac/37143006.html

Feelings and Consumer Decision Making: Extending the Appraisal-Tendency Framework

Author

Listed:
  • Lerner, Jennifer
  • Han, Seunghee
  • Keltner, Dacher

Abstract

This article presents the Appraisal Tendency Framework (ATF) (Lerner & Keltner, 2000, 2001; Lerner & Tiedens, 2006) as a basis for predicting the influence of specific emotions on consumer decision making. In particular, the ATF addresses how and why specific emotions carry over from past situations to color future judgments and choices. After reviewing the main assumptions and the five main principles of the framework, two streams of research are presented. One stream addresses emotional carry-over effects on the assessment of risk; the other addresses carry-over effects on the assessment of monetary value. Because risk assessment and value assessment are fundamental psychological processes, understanding them has the potential to yield manifold implications for consumer judgment and decision making. The concluding sections highlight limitations and future directions of the framework.

Suggested Citation

  • Lerner, Jennifer & Han, Seunghee & Keltner, Dacher, 2007. "Feelings and Consumer Decision Making: Extending the Appraisal-Tendency Framework," Scholarly Articles 37143006, Harvard Kennedy School of Government.
    • Handle: RePEc:hrv:hksfac:37143006
    as

    Download full text from publisher

    File URL: http://dash.harvard.edu/bitstream/handle/1/37143006/Feelings-and-Consumer-Decision-Making.pdf
    Download Restriction: no
    File URL: http://dash.harvard.edu/bitstream/handle/1/37143006/Feelings-and-Consumer-Decision-Making.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Larrick, Richard P. & Boles, Terry L., 1995. "Avoiding Regret in Decisions with Feedback: A Negotiation Example," Organizational Behavior and Human Decision Processes, Elsevier, vol. 63(1), pages 87-97, July.
    2. Loomes, Graham & Sugden, Robert, 1982. "Regret Theory: An Alternative Theory of Rational Choice under Uncertainty," Economic Journal, Royal Economic Society, vol. 92(368), pages 805-824, December.
    3. Fessler, Daniel M.T. & Pillsworth, Elizabeth G. & Flamson, Thomas J., 2004. "Angry men and disgusted women: An evolutionary approach to the influence of emotions on risk taking," Organizational Behavior and Human Decision Processes, Elsevier, vol. 95(1), pages 107-123, September.
    4. David R. Holtgrave & Elke U. Weber, 1993. "Dimensions of Risk Perception for Financial and Health Risks," Risk Analysis, John Wiley & Sons, vol. 13(5), pages 553-558, October.
    5. Raghunathan, Rajagopal & Pham, Michel Tuan, 1999. "All Negative Moods Are Not Equal: Motivational Influences of Anxiety and Sadness on Decision Making, , , , ," Organizational Behavior and Human Decision Processes, Elsevier, vol. 79(1), pages 56-77, July.
    6. Samuelson, William & Zeckhauser, Richard, 1988. "Status Quo Bias in Decision Making," Journal of Risk and Uncertainty, Springer, vol. 1(1), pages 7-59, March.
    7. Kahneman, Daniel & Knetsch, Jack L & Thaler, Richard H, 1990. "Experimental Tests of the Endowment Effect and the Coase Theorem," Journal of Political Economy, University of Chicago Press, vol. 98(6), pages 1325-1348, December.
    8. Jon Elster, 1998. "Emotions and Economic Theory," Journal of Economic Literature, American Economic Association, vol. 36(1), pages 47-74, March.
    9. Wright, William F. & Bower, Gordon H., 1992. "Mood effects on subjective probability assessment," Organizational Behavior and Human Decision Processes, Elsevier, vol. 52(2), pages 276-291, July.
    10. Jacinto Braga & Chris Starmer, 2005. "Preference Anomalies, Preference Elicitation and the Discovered Preference Hypothesis," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 32(1), pages 55-89, September.
    11. Bettman, James R & Luce, Mary Frances & Payne, John W, 1998. "Constructive Consumer Choice Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(3), pages 187-217, December.
    12. Tiedens, Larissa Z., 2001. "Anger and Advancement versus Sadness and Subjugation: The Effect of Negative Emotion Expressions on Social Status Conferral," Research Papers 1615, Stanford University, Graduate School of Business.
    13. Timothy L. McDaniels & Lawrence J. Axelrod & Nigel S. Cavanagh & Paul Slovic, 1997. "Perception of Ecological Risk to Water Environments," Risk Analysis, John Wiley & Sons, vol. 17(3), pages 341-352, June.
    14. Tiedens, Larissa Z. & Linton, Susan, 2001. "Judgment under Emotional Uncertainty: The Effects of Specific Emotions and Their Associated Certainty Appraisals on Information Processing," Research Papers 1629, Stanford University, Graduate School of Business.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Andrea Isoni, 2011. "The willingness-to-accept/willingness-to-pay disparity in repeated markets: loss aversion or ‘bad-deal’ aversion?," Theory and Decision, Springer, vol. 71(3), pages 409-430, September.
    2. Steven J. Stanton & Crystal Reeck & Scott A. Huettel & Kevin S. LaBar, 2014. "Effects of induced moods on economic choices," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 9(2), pages 167-175, March.
    3. Ulrich Schmidt & Stefan Traub, 2009. "An Experimental Investigation of the Disparity Between WTA and WTP for Lotteries," Theory and Decision, Springer, vol. 66(3), pages 229-262, March.
    4. Joseph Teal & Petko Kusev & Renata Heilman & Rose Martin & Alessia Passanisi & Ugo Pace, 2021. "Problem Gambling ‘Fuelled on the Fly’," IJERPH, MDPI, vol. 18(16), pages 1-14, August.
    5. Ronald Bosman & Frans Van Winden, 2010. "Global Risk, Investment and Emotions," Economica, London School of Economics and Political Science, vol. 77(307), pages 451-471, July.
    6. Fershtman, Chaim, 1996. "On the value of incumbency managerial reference points and loss aversion," Journal of Economic Psychology, Elsevier, vol. 17(2), pages 245-257, April.
    7. Ulrich Schmidt & Horst Zank, 2012. "A genuine foundation for prospect theory," Journal of Risk and Uncertainty, Springer, vol. 45(2), pages 97-113, October.
    8. Summers, Barbara & Duxbury, Darren, 2012. "Decision-dependent emotions and behavioral anomalies," Organizational Behavior and Human Decision Processes, Elsevier, vol. 118(2), pages 226-238.
    9. Jacobs Martin, 2016. "Accounting for Changing Tastes: Approaches to Explaining Unstable Individual Preferences," Review of Economics, De Gruyter, vol. 67(2), pages 121-183, August.
    10. Humphrey, Steven J., 2004. "Feedback-conditional regret theory and testing regret-aversion in risky choice," Journal of Economic Psychology, Elsevier, vol. 25(6), pages 839-857, December.
    11. Jae-Do Song & Young-Hwan Ahn, 2019. "Cognitive Bias in Emissions Trading," Sustainability, MDPI, vol. 11(5), pages 1-13, March.
    12. Steven Humphrey & Paul Mann & Chris Starmer, 2005. "Testing for feedback-conditional regret effects using a natural lottery," Discussion Papers 2005-07, The Centre for Decision Research and Experimental Economics, School of Economics, University of Nottingham.
    13. Reb, Jochen & Connolly, Terry, 2009. "Myopic regret avoidance: Feedback avoidance and learning in repeated decision making," Organizational Behavior and Human Decision Processes, Elsevier, vol. 109(2), pages 182-189, July.
    14. Yip, Jeremy A. & Schweitzer, Maurice E., 2016. "Mad and misleading: Incidental anger promotes deception," Organizational Behavior and Human Decision Processes, Elsevier, vol. 137(C), pages 207-217.
    15. Congiu, Luca & Botta, Enrico & Zoli, Mariangela, 2025. "Biases and nudges in the circular economy: A review," Ecological Economics, Elsevier, vol. 233(C).
    16. Simonson, Itamar & Sela, Aner, 2009. "On the Heritability of Choice, Judgment, and "Irrationality": Genetic Effects on Prudence and Constructive Predispositions," Research Papers 2029, Stanford University, Graduate School of Business.
    17. Steven Humphrey & Paul Mann & Chris Starmer, 2005. "Testing for feedback-conditional regret effects using a natural lottery," Discussion Papers 2005-07, The Centre for Decision Research and Experimental Economics, School of Economics, University of Nottingham.
    18. Ku, Gillian, 2008. "Learning to de-escalate: The effects of regret in escalation of commitment," Organizational Behavior and Human Decision Processes, Elsevier, vol. 105(2), pages 221-232, March.
    19. Yip, Jeremy A. & Schweitzer, Maurice E., 2019. "Losing your temper and your perspective: Anger reduces perspective-taking," Organizational Behavior and Human Decision Processes, Elsevier, vol. 150(C), pages 28-45.
    20. Marek Kapera, 2022. "Learning own preferences through consumption," KAE Working Papers 2022-074, Warsaw School of Economics, Collegium of Economic Analysis.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hrv:hksfac:37143006. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Office for Scholarly Communication (email available below). General contact details of provider: https://edirc.repec.org/data/ksharus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.