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A Model of Attitudes toward the Acceptance of Mobile Phone Use in Public Places


  • Brenda Mak

    () (CEB - Center for Electronic Business - SFSU - San Francisco State University)

  • Robert Nickerson

    () (CEB - Center for Electronic Business - SFSU - San Francisco State University)

  • Henri Isaac

    () (DRM - Dauphine Recherches en Management - Université Paris-Dauphine - CNRS - Centre National de la Recherche Scientifique)


Since the first commercial launch of cellular telecoms by NET in Tokyo Japan in 1979 and the launch of the NMT system in Denmark, Finland, Norway and Sweden in 1981, the mobile phone has undergone continual incremental innovation for changing market needs. This study investigates the factors affecting the attitudes towards the social acceptance of mobile phones in public places and how this attitude affects its usage. Theories on innovation and technology acceptance were reviewed, and studies relating demographic factors to technology acceptance were examined. A model was proposed relating the usage frequency and attitudes towards acceptance of mobile phone in public places to demographic factors, such as country, age, education, gender, and work status. A survey was conducted among mobile phone users, and the sample consisted of 1079 respondents in the United States, France, Italy, Turkey, and Finland. A structural equation model was developed to analyze the survey data. Results of the analysis indicate that the attitudes about mobile phone use in public places depend on country, and age factors. This attitude in turn significantly affects the usage frequency of mobile phones. In addition, usage frequency also is affected by gender and work status. Implications of the findings for both academicians and practitioners are discussed

Suggested Citation

  • Brenda Mak & Robert Nickerson & Henri Isaac, 2009. "A Model of Attitudes toward the Acceptance of Mobile Phone Use in Public Places," Working Papers halshs-00375094, HAL.
  • Handle: RePEc:hal:wpaper:halshs-00375094
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    References listed on IDEAS

    1. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    2. Porter, Constance Elise & Donthu, Naveen, 2006. "Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics," Journal of Business Research, Elsevier, vol. 59(9), pages 999-1007, September.
    3. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
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    Cited by:

    1. Choi, Yung Kyun & Totten, Jeff W., 2012. "Self-construal's role in mobile TV acceptance: Extension of TAM across cultures," Journal of Business Research, Elsevier, vol. 65(11), pages 1525-1533.


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