IDEAS home Printed from https://ideas.repec.org/a/wsi/ijitmx/v04y2007i01ns0219877007000916.html
   My bibliography  Save this article

The Diffusion Of I-Mode Overseas: A Perspective Of Institutional Differences

Author

Listed:
  • CHIA-LIANG HUNG

    (Department of Information Management, National Chi Nan University, Puli, Nantou, Taiwan 545, R.O.C.)

  • SHU-YU YEH

    (Graduate Institute of Management Science, Ming Chuan University, Taipei, Taiwan 111, R.O.C.)

Abstract

The Japanese telecom giant DoCoMo launched promoted its proprietary i-mode mobile services in 1999 and overseas in 2002. Diffusion overseas was much slower than expected, however. This paper investigates the diffusion of Japanese i-mode mobile internet in Europe from an institutional perspective, focusing on five earlier i-mode overseas operators located in Taiwan, The Netherlands, Germany, Belgium, and France. We found four strategic institutional levers that stimulated i-mode domestic diffusion but failed to appear in overseas areas: operator leadership, subscriber scale, mobile penetration rate, and the ability of the firm to coordinate capability among complements. We propose strategies to internationalize a new standard by co-branding with local vendors and by using penetration pricing as an incentive for switching. Additionally, we recommend an industrial policy that drives cannibalization to facilitate mobile migration to a more advanced standard.

Suggested Citation

  • Chia-Liang Hung & Shu-Yu Yeh, 2007. "The Diffusion Of I-Mode Overseas: A Perspective Of Institutional Differences," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 4(01), pages 69-86.
    • Handle: RePEc:wsi:ijitmx:v:04:y:2007:i:01:n:s0219877007000916
    DOI: 10.1142/S0219877007000916
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S0219877007000916
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S0219877007000916?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Jeffrey L. Funk, 2002. "Global Competition Between and Within Standards," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-28886-7.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Brenda Mak & Robert C. Nickerson & Henri Isaac, 2009. "A Model Of Attitudes Towards The Acceptance Of Mobile Phone Use In Public Places," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 6(03), pages 305-326.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tobias Kretschmer & Katrin Muehlfeld, 2004. "Co-opetition in Standard-Setting: The Case of the Compact Disc," Working Papers 04-14, NET Institute, revised Oct 2004.
    2. Kenji Kushida, 2015. "The Politics of Commoditization in Global ICT Industries: A Political Economy Explanation of the Rise of Apple, Google, and Industry Disruptors," Journal of Industry, Competition and Trade, Springer, vol. 15(1), pages 49-67, March.
    3. Garcia-Vicente, Nicolas & Garcia-Swartz, Daniel D. & Campbell-Kelly, Martin, 2022. "What do we know about duopolies? Insights from the history of cellular phones," Telecommunications Policy, Elsevier, vol. 46(2).
    4. Kenji Kushida, 2011. "Leading without Followers: How Politics and Market Dynamics Trapped Innovations in Japan’s Domestic “Galapagos” Telecommunications Sector," Journal of Industry, Competition and Trade, Springer, vol. 11(3), pages 279-307, September.
    5. Michael Murphree & Dan Breznitz, 2018. "Indigenous digital technology standards for development: The case of China," Journal of International Business Policy, Palgrave Macmillan, vol. 1(3), pages 234-252, December.
    6. Giachetti, Claudio & Marchi, Gianluca, 2017. "Successive changes in leadership in the worldwide mobile phone industry: The role of windows of opportunity and firms’ competitive action," Research Policy, Elsevier, vol. 46(2), pages 352-364.
    7. Shim, Yongwoon & Lee, Heejin & Fomin, Vladislav, 2019. "What benefits couldn't ‘Joyn’ enjoy?," Technological Forecasting and Social Change, Elsevier, vol. 139(C), pages 125-134.
    8. Büthe Tim, 2010. "Engineering Uncontestedness? The Origins and Institutional Development of the International Electrotechnical Commission (IEC)," Business and Politics, De Gruyter, vol. 12(3), pages 1-64, October.
    9. MIURA, Sayako & 三浦, 紗綾子, 2014. "Component Sharing Across Product Categories Leads to Functional Diversification: Evidence from the Japanese Digital Products Market," Working Paper Series 188, Center for Japanese Business Studies (HJBS), Graduate School of Commerce and Management Hitotsubashi University.
    10. Djelic Marie Laure & den Hond Frank, 2014. "Introduction: multiplicity and plurality in the world of standards," Business and Politics, De Gruyter, vol. 16(1), pages 67-77, April.
    11. Kretschmer, Tobias & Muehlfeld, Katrin, 2006. "Co-opetition and prelaunch in standard-setting for developing technologies," LSE Research Online Documents on Economics 19843, London School of Economics and Political Science, LSE Library.
    12. Jeffrey Funk, 2009. "The co-evolution of technology and methods of standard setting: the case of the mobile phone industry," Journal of Evolutionary Economics, Springer, vol. 19(1), pages 73-93, February.
    13. Jürgens, Ulrich & Sablowski, Thomas, 2008. "Sektorale Innovationsprozesse und die Diskussion über deutsche Innovationsschwächen," Study / edition der Hans-Böckler-Stiftung, Hans-Böckler-Stiftung, Düsseldorf, volume 127, number 204, June.
    14. Bekkers, Rudi & Bongard, René & Nuvolari, Alessandro, 2011. "An empirical study on the determinants of essential patent claims in compatibility standards," Research Policy, Elsevier, vol. 40(7), pages 1001-1015, September.
    15. Olga Syraya, 2014. "Mobile Telecommunications and Digital Innovations," EIIW Discussion paper disbei200, Universitätsbibliothek Wuppertal, University Library.
    16. Jeffrey Funk, 2010. "Complexity, Critical Mass and Industry Formation: A Comparison of Selected Industries," Industry and Innovation, Taylor & Francis Journals, vol. 17(5), pages 511-530.
    17. Pieter Ballon & Nils Walravens & Antonietta Spedalieri & Claudio Venezia, 2010. "The Reconfiguration of Mobile Service Provision: Towards Platform Business Models," Chapters, in: Morten Falch & Jan Markendahl (ed.), Promoting New Telecom Infrastructures, chapter 12, Edward Elgar Publishing.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:ijitmx:v:04:y:2007:i:01:n:s0219877007000916. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/ijitm/ijitm.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.