«... Bleue comme une orange » ou l'intrusion du design dans nos assiettes
This article deals with perception and acceptance of design applied to fruits and vegetables. The aim of this research is to measure the impact of incongruency level of related to color and / or shape on acceptance by consumers. Sensory tests are performed on two products, orange and tomato. The main results show that : 1/ the more the product is incongruent, the more it is perceived as genetically modified and the less it is preferred, 2/ design influences aesthetic preference and worry which themselves influence intention to eat, 3/ color change is perceived as more worrying than shape change.
|Date of creation:||17 Dec 2010|
|Note:||View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-00547770|
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- Campbell, Margaret C & Goodstein, Ronald C, 2001. " The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm," Journal of Consumer Research, Oxford University Press, vol. 28(3), pages 439-49, December.
- Alba, Joseph W & Hutchinson, J Wesley, 1987. " Dimensions of Consumer Expertise," Journal of Consumer Research, Oxford University Press, vol. 13(4), pages 411-54, March.
- Cohen, Joel B & Basu, Kunal, 1987. " Alternative Models of Categorization: Toward a Contingent Processing Framework," Journal of Consumer Research, Oxford University Press, vol. 13(4), pages 455-72, March.
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