Design visuel et expérience d’achat en ligne : quand l’expertise permet aux consommateurs de se (re)centrer sur l’attractivité du site d’e-commerce
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DOI: 10.1177/07673701211005483
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-04159585
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References listed on IDEAS
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Keywords
théorie des niveaux de représentation; expertise de l’utilisateur; marketing digital; design visuel;All these keywords.
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