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L’innovation au service de l’expérience visiteur dans les musées : le cas des grottes de Lascaux

Author

Listed:
  • Juliette Passebois-Ducros

    (IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux)

Abstract

Innovation for visitor experience in museums: the case of the Lascaux caves IntroductionHeritage is a historical part of what are nowadays known as the cultural and creative industries, generally circumscribed within "cultural institutions and industries" (Throsby, 2001). It refers to what a nation wishes to preserve for future generations, whether this is tangible (tangible heritage: religious buildings, architectural, museums, art objects, etc.) or intangible (gastronomy, art of living, traditions, etc.), natural (parks, fauna, flora, etc.) or built (Benhamou et al., 2011). This chapter will focus in particular on cultural heritage, i.e. archives, museums, monuments and libraries. Caught in a tension between the past and the future, cultural heritage actors must protect, restore, conserve and ensure dissemination missions aimed at a large and diverse audience. Over the years, the attention paid to visitor reception has gained considerable weight in the missions allocated to cultural institutions by governements. This burden is increasing as these establishments play a role in the attractiveness of their territory to seize, in particular, the opportunities of mass tourism (Evans, 2003; Smith, 2006; Plaza, 2009). In this context, cultural institutions are attentive to "visitor experience" and are taking measures to enhance/improve it. In this respect, digital technology offers opportunities for cultural institutions to renew the visitor experience at cultural sites. Based on the case of the Lascaux caves, we will show how a heritage institution addresses these issues and succeeds in offering an innovative visitor experience. Thanks to digital technologies, this establishment has not only been able to offer innovative ways of mediating around the built heritage of caves, but also to offer an "enhanced" and more personalized visitor experience (before, during and after the visit) thanks to the analysis of personal data generated by visitors' behaviour. In doing so, Lascaux inaugurates the use of Big Data for cultural organizations and institutions, thus extending the movement initiated by the Chapter written by Juliette PASSEBOIS-DUCROS.

Suggested Citation

  • Juliette Passebois-Ducros, 2019. "L’innovation au service de l’expérience visiteur dans les musées : le cas des grottes de Lascaux," Post-Print hal-05577442, HAL.
    • Handle: RePEc:hal:journl:hal-05577442
    Note: View the original document on HAL open archive server: https://hal.science/hal-05577442v1
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    References listed on IDEAS

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