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The Impact of Digital Transformation on Corporate Social Responsibility (CSR): An Empirical Study of Companies Listed on the Casablanca Stock Exchange

Author

Listed:
  • Imad Assarraj

    (Université Mohammed Premier [Oujda] = Université Mohammed Ier)

  • Mohamed Al Maache

    (UMD [Université Mohamed 1er] [Université Mohamed Premier] - Université Mohamed Ier [Oujda, Maroc] = Mohamed I University [Oujda, Morocco] = جامعة محمد الأول (ar))

Abstract

This study examines the impact of digital transformation on Corporate Social Responsibility (CSR) among companies listed on the Casablanca Stock Exchange. Digital transformation, characterized by adopting technologies such as Artificial Intelligence, Big Data Analytics, and the Internet of Things, is increasingly recognized as a critical driver of CSR performance. This research uses a sample of 45 companies, analyzing their CSR efforts through ESG (Environmental, Social, and Governance) ratings obtained from Refinitiv and their digital transformation efforts measured by keyword frequency analysis from their 2023 annual reports. The findings reveal a positive relationship between digital transformation and CSR, particularly in governance and social responsibility dimensions. Regression analysis confirms that companies with higher levels of digital transformation tend to achieve better ESG scores, suggesting that digital transformation is a technological upgrade and a strategic imperative for enhancing CSR. The study highlights the variation in impact across different sectors, with heavily regulated industries such as banking and finance showing stronger correlations. The implications for businesses are clear: investing in digital transformation can significantly improve sustainability practices and stakeholder engagement. Future research should explore specific digital strategies that enhance CSR and investigate potential non-linear relationships in greater depth.

Suggested Citation

  • Imad Assarraj & Mohamed Al Maache, 2024. "The Impact of Digital Transformation on Corporate Social Responsibility (CSR): An Empirical Study of Companies Listed on the Casablanca Stock Exchange," Post-Print hal-04771367, HAL.
    • Handle: RePEc:hal:journl:hal-04771367
    DOI: 10.5281/zenodo.14031636
    Note: View the original document on HAL open archive server: https://hal.science/hal-04771367v1
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    References listed on IDEAS

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    1. Abdul Karim Feroz & Hangjung Zo & Ananth Chiravuri, 2021. "Digital Transformation and Environmental Sustainability: A Review and Research Agenda," Sustainability, MDPI, vol. 13(3), pages 1-20, February.
    2. Akter, Shahriar & Wamba, Samuel Fosso & Gunasekaran, Angappa & Dubey, Rameshwar & Childe, Stephen J., 2016. "How to improve firm performance using big data analytics capability and business strategy alignment?," International Journal of Production Economics, Elsevier, vol. 182(C), pages 113-131.
    3. ElMassah, Suzanna & Mohieldin, Mahmoud, 2020. "Digital transformation and localizing the Sustainable Development Goals (SDGs)," Ecological Economics, Elsevier, vol. 169(C).
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Digital Transformation Corporate Social Responsibility ESG Casablanca Stock Exchange JEL Classification: M14 M15 Paper type: Empirical research; Digital Transformation; Corporate Social Responsibility; ESG; Casablanca Stock Exchange JEL Classification: M14;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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