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Adaptation of Companies to the Reality of COVID: Criteria Impact and Measures

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  • Adil Garohe

    (Mohammed V University in Rabat)

  • Rachid Zammar

    (Faculty of Sciences, Mohammed V University in Rabat, Rabat, Morocco.)

Abstract

The COVID-19 pandemic has led to a global economic crisis, prompting unprecedented measures to support economies, entrepreneurship, and businesses. This article explores entrepreneurs' perceptions and actions in the face of this challenging situation. A field survey was conducted among 49 businessmen in the Rabat-Salé-Kénitra region of Morocco, impacted by the pandemic. Data were collected using questionnaires and analyzed with the "Nvivo" qualitative analysis tool. Results reveal that entrepreneurs are primarily concerned about the crisis's economic impact on their businesses. The study emphasizes the crucial role of government actions and the necessary measures for entrepreneurs to overcome this situation. The article's purpose is to support analysts in comprehending how companies have responded to the challenges posed by the COVID-19 pandemic, marked by operational hurdles and substantial shifts in consumer behavior. Subsequent research should delve into the effects of these trends and their connection to potential disruptions. Received: 18 July 2023 / Accepted: 24 October 2023 / Published: 5 November 2023

Suggested Citation

  • Adil Garohe & Rachid Zammar, 2023. "Adaptation of Companies to the Reality of COVID: Criteria Impact and Measures," Post-Print hal-04272996, HAL.
    • Handle: RePEc:hal:journl:hal-04272996
    DOI: 10.36941/jicd-2023-0019
    Note: View the original document on HAL open archive server: https://hal.science/hal-04272996
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    References listed on IDEAS

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    2. Dwivedi, Yogesh K. & Hughes, D. Laurie & Coombs, Crispin & Constantiou, Ioanna & Duan, Yanqing & Edwards, John S. & Gupta, Babita & Lal, Banita & Misra, Santosh & Prashant, Prakhar & Raman, Ramakrishn, 2020. "Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life," International Journal of Information Management, Elsevier, vol. 55(C).
    3. Matthias Breier & Andreas Kallmuenzer & Thomas Clauss & Johanna Gast & Sascha Kraus & Victor Tiberius, 2021. "The role of business model innovation in the hospitality industry during the COVID-19 crisis," Post-Print hal-03514806, HAL.
    4. Ruixin Su & Bojan Obrenovic & Jianguo Du & Danijela Godinic & Akmal Khudaykulov, 2022. "COVID-19 Pandemic Implications for Corporate Sustainability and Society: A Literature Review," IJERPH, MDPI, vol. 19(3), pages 1-23, January.
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    Keywords

    Adaptation Companies Reality of COVID Criteria Impact and Measures; Adaptation; Companies; Reality of COVID; Criteria Impact and Measures;
    All these keywords.

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