IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-03866912.html
   My bibliography  Save this paper

A Configurational Approach to Understanding the Drivers of Mobile Phone Usage in Developing Countries

Author

Listed:
  • Evelyn Odonkor

    (AUP - The American University of Paris)

  • Jessie Pallud

    (Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg)

Abstract

While mobile technology adoption has been largely examined by IS research, the symbolic meanings related to these technologies and the role they play in the adoption of mobile technologies in developing countries has been neglected. Thus, this study examines the effects of symbolic drivers (extended self, uniqueness, and status gain), experiential (flow), and functional drivers (ease of use, usefulness) on mobile technology usage by applying the fuzzy-set configurational approach (fsQCA). Survey responses were collected from 430 inhabitants from Ghana. The results show six configurations in which different combinations of symbolic meanings with traditional adoption factors lead to mobile phone usage. These multiple configurations reveal that there is not a single optimal feature that leads to mobile phone adoption in developing countries but rather a blend of features, depending on different combinations of symbolic, experiential, and functional variables.

Suggested Citation

  • Evelyn Odonkor & Jessie Pallud, 2022. "A Configurational Approach to Understanding the Drivers of Mobile Phone Usage in Developing Countries," Post-Print hal-03866912, HAL.
    • Handle: RePEc:hal:journl:hal-03866912
    DOI: 10.4018/jgim.299322
    Note: View the original document on HAL open archive server: https://hal.science/hal-03866912
    as

    Download full text from publisher

    File URL: https://hal.science/hal-03866912/document
    Download Restriction: no
    File URL: https://libkey.io/10.4018/jgim.299322?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Srivastava, Abhinav & Mukherjee, Srabanti & Jebarajakirthy, Charles, 2020. "Aspirational consumption at the bottom of pyramid: A review of literature and future research directions," Journal of Business Research, Elsevier, vol. 110(C), pages 246-259.
    2. Russell W. Belk, 2013. "Extended Self in a Digital World," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(3), pages 477-500.
    3. Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Thomas P. Novak & Donna L. Hoffman, 2019. "Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 216-237, March.
    2. Anastasiadou, Constantia & Vettese, Samantha, 2021. "Souvenir authenticity in the additive manufacturing age," Annals of Tourism Research, Elsevier, vol. 89(C).
    3. Oyedele, Adesegun & Simpson, Penny M., 2018. "Streaming apps: What consumers value," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 296-304.
    4. Ivan Fedorenko & Pierre Berthon, 2017. "Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models," AMS Review, Springer;Academy of Marketing Science, vol. 7(3), pages 183-194, December.
    5. Fedorenko, Ivan & Berthon, Pierre & Rabinovich, Tamara, 2017. "Crowded identity: Managing crowdsourcing initiatives to maximize value for participants through identity creation," Business Horizons, Elsevier, vol. 60(2), pages 155-165.
    6. Agnieszka Zablocki & Bodo Schlegelmilch & Michael J. Houston, 2019. "How valence, volume and variance of online reviews influence brand attitudes," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 61-77, June.
    7. Lee, Kyungwon & Hakstian, Anne-Marie & Williams, Jerome D., 2021. "Creating a world where anyone can belong anywhere: Consumer equality in the sharing economy," Journal of Business Research, Elsevier, vol. 130(C), pages 221-231.
    8. Belk, Russell, 2014. "You are what you can access: Sharing and collaborative consumption online," Journal of Business Research, Elsevier, vol. 67(8), pages 1595-1600.
    9. Frank, Björn & Herbas-Torrico, Boris & Schvaneveldt, Shane J., 2021. "The AI-extended consumer: Technology, consumer, country differences in the formation of demand for AI-empowered consumer products," Technological Forecasting and Social Change, Elsevier, vol. 172(C).
    10. Elliot, Esi A., 2016. "Craft consumption and consumer transformation in a transmodern era," Journal of Business Research, Elsevier, vol. 69(1), pages 18-24.
    11. Elaine Wallace & Isabel Buil & Leslie Chernatony, 2020. "‘Consuming Good’ on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions?," Journal of Business Ethics, Springer, vol. 162(3), pages 577-592, March.
    12. Roma, Paolo & Aloini, Davide, 2019. "How does brand-related user-generated content differ across social media? Evidence reloaded," Journal of Business Research, Elsevier, vol. 96(C), pages 322-339.
    13. Steils, Nadia & Crié, Dominique & Decrop, Alain, 2019. "Online consumer learning as a tool for improving product appropriation," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 51-57.
    14. Makino, Shige & Tse, Caleb H. & Li, Stella Yiyan & Li, Megan Yuan, 2020. "Passion transfer across national borders," Journal of Business Research, Elsevier, vol. 108(C), pages 213-231.
    15. Milad Mirbabaie & Stefan Stieglitz & Felix Brünker & Lennart Hofeditz & Björn Ross & Nicholas R. J. Frick, 2021. "Understanding Collaboration with Virtual Assistants – The Role of Social Identity and the Extended Self," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 63(1), pages 21-37, February.
    16. Fleura Bardhi & Giana M. Eckhardt, 2017. "Liquid Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(3), pages 582-597.
    17. Wioleta Kucharska, 2017. "Consumer social network brand identification and personal branding. How do social network users choose among brand sites?," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1315879-131, January.
    18. Chapman, Alexis & Dilmperi, Athina, 2022. "Luxury brand value co-creation with online brand communities in the service encounter," Journal of Business Research, Elsevier, vol. 144(C), pages 902-921.
    19. Anna Irena Szymańska, 2021. "The Importance of the Sharing Economy in Improving the Quality of Life and Social Integration of Local Communities on the Example of Virtual Groups," Land, MDPI, vol. 10(7), pages 1-17, July.
    20. Thyroff, Anastasia & Kilbourne, William E., 2018. "Self-enhancement and individual competitiveness as mediators in the materialism/consumer satisfaction relationship," Journal of Business Research, Elsevier, vol. 92(C), pages 189-196.

    More about this item

    Keywords

    Developing Countries; Extended Self; Fuzzy-Set Qualitative Comparative Analysis (fsQCA); Ghana; Mobile Phone Adoption; Symbolic Drivers;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-03866912. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.