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Between discourse and narration

Author

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  • Valérie-Inès de La Ville

    (CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique)

  • Eléonore Mounoud

    (LGI - Laboratoire Génie Industriel - EA 2606 - CentraleSupélec)

Abstract

The aim of this text is to explore the idea that strategic management research w ould profit from a practice-oriented approach, w here practice is defined as everyday situated-embedded in local contexts-actions performed by organizational members in order to make strategy. Draw ing on tw o empirical w orks, w e study tw o kinds of such practice: actions (as accounted for by the actors) and narrations (as structured by the narrators). In the first case, strategic discourse is contrasted to action and its tactics ; in the second, strategic discourse is contrasted to narratives. Their interpretation is aided and dramatically enriched by a contrast betw een strategy and tactic, as introduced by M ichel de Certeau. This contrast emphasizes the discursive-or paradigmatic-nature of strategy opposed to the narrative-or syntagmatic-nature of practice.

Suggested Citation

  • Valérie-Inès de La Ville & Eléonore Mounoud, 2003. "Between discourse and narration," Post-Print hal-01845262, HAL.
    • Handle: RePEc:hal:journl:hal-01845262
    Note: View the original document on HAL open archive server: https://hal.science/hal-01845262
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    References listed on IDEAS

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    1. Richard Whittington, 1992. "Putting Giddens Into Action: Social Systems And Managerial Agency," Journal of Management Studies, Wiley Blackwell, vol. 29(6), pages 693-712, November.
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    3. Martha S. Feldman, 2000. "Organizational Routines as a Source of Continuous Change," Organization Science, INFORMS, vol. 11(6), pages 611-629, December.
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    Cited by:

    1. Ines-Valérie La Ville (de) & Eléonore Mounoud, 2015. "A Narrative Approach to Strategy as Practice," Post-Print hal-01377985, HAL.
    2. Valérie-Inès de La Ville & Eléonore Mounoud, 2015. "A Narrative to Approach to Strategy as Practice: strategy making from texts and narratives," Post-Print halshs-01390100, HAL.
    3. Rose Toki, 2019. "Les modalités d’appropriation des outils de gestion en contexte pluraliste : une double perspective théorique," Post-Print hal-02165511, HAL.
    4. Barbara Czarniawska, 2012. "Does Planning Belong to the Politics of the Past?," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 6(4), December.
    5. Valérie-Inès de La Ville, 2006. "Collective learning processes in high tech firms," Post-Print hal-01845200, HAL.

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