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Le rôle de la proximité géographique sur la formation des attentes à l'égard d'un produit de terroir et de son packaging: le cas du reblochon

Author

Listed:
  • François Lenglet

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Brigitte Muller

    (CERGAM de Toulon - Centre d'Études et de Recherche en Gestion d'Aix-Marseille/Equipe de recherche de Toulon - CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon - IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon - UTLN - Université de Toulon, GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon - UTLN - Université de Toulon)

Abstract

Le concept de proximité connaît un regain d'intérêt en marketing, parallèlement au développement de la consommation de produits locaux. Cette recherche analyse les fondements du concept, et examine l'impact réel de la dimension spatiale de la proximité sur les attentes, les attitudes, et les comportements de consommation d'un produit de terroir. Les résultats d'une étude empirique confirment les effets de la distance entre le produit et le consommateur, et précisent leur nature et leurs limites ou conditions d'émergence.

Suggested Citation

  • François Lenglet & Brigitte Muller, 2015. "Le rôle de la proximité géographique sur la formation des attentes à l'égard d'un produit de terroir et de son packaging: le cas du reblochon," Post-Print hal-01810517, HAL.
    • Handle: RePEc:hal:journl:hal-01810517
    Note: View the original document on HAL open archive server: https://amu.hal.science/hal-01810517
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    References listed on IDEAS

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