Le mur d’images en ligne: présentation et apports d’un protocole hybride
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DOI: 10.1177/0767370116635086
Note: View the original document on HAL open archive server: https://univ-smb.hal.science/hal-01588358v1
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- MacKenzie, Scott B. & Podsakoff, Philip M., 2012. "Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies," Journal of Retailing, Elsevier, vol. 88(4), pages 542-555.
- Elisabeth Deutskens & Ko de Ruyter & Martin Wetzels & Paul Oosterveld, 2004. "Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study," Marketing Letters, Springer, vol. 15(1), pages 21-36, February.
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Keywords
MIEL; mur d'images; consommation;All these keywords.
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