IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-01581986.html
   My bibliography  Save this paper

Consumption Seen From the Gift: State of the Art and Prospective
[La consommation en clé de don : état des lieux rétrospectif et prospectif]

Author

Listed:
  • Bernard Cova

    (KEDGE Business School [Marseille])

  • Eric Remy

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

Abstract

Consumption today is the object of attention from the humanities, anthropology and sociology, yet this has not always been the case. This article discusses the works on consumption of these disciplines in the last thirty years, with a special focus on the contributions in the field of Consumer Research. This branch of management sciences has approached consumption from various angles, including gift theory. This article discusses the place of gift in consumption and develops the idea of brands as symbolic gifts.

Suggested Citation

  • Bernard Cova & Eric Remy, 2014. "Consumption Seen From the Gift: State of the Art and Prospective [La consommation en clé de don : état des lieux rétrospectif et prospectif]," Post-Print hal-01581986, HAL.
    • Handle: RePEc:hal:journl:hal-01581986
    Note: View the original document on HAL open archive server: https://hal.science/hal-01581986
    as

    Download full text from publisher

    File URL: https://hal.science/hal-01581986/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Johanson, Jan & Mattsson, Lars-Gunnar, 1987. "Interorganizational relations in industrial systems : a network approach compared with the transaction cost approach," Working Papers 1987:7, Uppsala University, Department of Business Studies.
    2. Kozinets, Robert V, 2002. "Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(1), pages 20-38, June.
    3. Belk, Russell W, 1976. "It's the Thought That Counts: A Signed Digraph Analysis of Gift-Giving," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 3(3), pages 155-162, December.
    4. Nil Özçağlar-Toulouse & Bernard Cova, 2010. "Une histoire de la CCT française: parcours et concepts clés," Post-Print hal-02055253, HAL.
    5. Belk, Russell W & Coon, Gregory S, 1993. "Gift Giving as Agapic Love: An Alternative to the Exchange Paradigm Based on Dating Experiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 393-417, December.
    6. Markus Giesler, 2006. "Consumer Gift Systems," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 33(2), pages 283-290, August.
    7. Sherry, John F, Jr, 1983. "Gift Giving in Anthropological Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 157-168, September.
    8. Julien Cayla & Bernard Cova & Lionel Maltèse, 2013. "Party time: recreation rituals in the world of B2B," Post-Print hal-01826322, HAL.
    9. Sherry, John Jr. & McGrath, Mary Ann & Levy, Sidney J., 1993. "The dark side of the gift," Journal of Business Research, Elsevier, vol. 28(3), pages 225-244, November.
    10. Marine Le Gall-Ely, 2013. "Le don dans la recherche en comportement du consommateur et marketing," Post-Print hal-02055405, HAL.
    11. Joy, Annamma, 2001. "Gift Giving in Hong Kong and the Continuum of Social Ties," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(2), pages 239-256, September.
    12. Jean-Sébastien Marcoux, 2009. "Escaping the Gift Economy," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(4), pages 671-685, December.
    13. Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 868-882, March.
    14. Belk, Russell W & Wallendorf, Melanie & Sherry, John F, Jr, 1989. "The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(1), pages 1-38, June.
    15. Ruth, Julie A & Otnes, Cele C & Brunel, Frederic F, 1999. "Gift Receipt and the Reformulation of Interpersonal Relationships," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(4), pages 385-402, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bénédicte de Peyrelongue & Olivier Masclef & Valérie Guillard, 2017. "The Need to Give Gratuitously: A Relevant Concept Anchored in Catholic Social Teaching to Envision the Consumer Behavior," Journal of Business Ethics, Springer, vol. 145(4), pages 739-755, November.
    2. Ertimur, Burçak & Muñoz, Caroline & Hutton, James G., 2015. "Regifting: A multi-perspective processual overview," Journal of Business Research, Elsevier, vol. 68(9), pages 1997-2004.
    3. Branco-Illodo, Ines & Heath, Teresa, 2020. "The ‘perfect gift’ and the ‘best gift ever’: An integrative framework for truly special gifts," Journal of Business Research, Elsevier, vol. 120(C), pages 418-424.
    4. Luo, Biao & Fang, Wenpei & Shen, Jie & Cong, Xue Fei, 2019. "Gift–image congruence and gift appreciation in romantic relationships: The roles of intimacy and relationship dependence," Journal of Business Research, Elsevier, vol. 103(C), pages 142-152.
    5. Nguyen, Hieu P. & Munch, James M., 2011. "Romantic gift giving as chore or pleasure: The effects of attachment orientations on gift giving perceptions," Journal of Business Research, Elsevier, vol. 64(2), pages 113-118, February.
    6. Vanhamme, Joëlle & de Bont, Cees J.P.M., 2008. "“Surprise Gift” Purchases: Customer Insights from the Small Electrical Appliances Market," Journal of Retailing, Elsevier, vol. 84(3), pages 354-369.
    7. Cheng, Andong & Meloy, Margaret G. & Polman, Evan, 2021. "Picking Gifts for Picky People," Journal of Retailing, Elsevier, vol. 97(2), pages 191-206.
    8. Schiffman, Leon G. & Cohn, Deborah Y., 2009. "Are they playing by the same rules? A consumer gifting classification of marital dyads," Journal of Business Research, Elsevier, vol. 62(11), pages 1054-1062, November.
    9. Bradford, Tonya Williams & Sherry, John F., 2013. "Orchestrating rituals through retailers: An examination of gift registry," Journal of Retailing, Elsevier, vol. 89(2), pages 158-175.
    10. Carolina Rezende Pereira & Suzane Strehlau, 2016. "Social Bond Development Through Continuous Indebtedness," Journal of Consumer Policy, Springer, vol. 39(2), pages 241-259, June.
    11. Guido, Gianluigi & Pino, Giovanni & Peluso, Alessandro M., 2016. "Assessing individuals' re-gifting motivations," Journal of Business Research, Elsevier, vol. 69(12), pages 5956-5963.
    12. Ye Yang & Angela Paladino, 2015. "The case of wine: understanding Chinese gift-giving behavior," Marketing Letters, Springer, vol. 26(3), pages 335-361, September.
    13. Karin Brondino-Pompeo, 2021. "Mapping spheres of exchange: a multidimensional approach to commoditization and singularization," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 81-95, June.
    14. Gao, Hailian & Huang, Songshan (Sam) & Brown, Graham, 2017. "The influence of face on Chinese tourists’ gift purchase behaviour: The moderating role of the gift giver–receiver relationship," Tourism Management, Elsevier, vol. 62(C), pages 97-106.
    15. Vanhamme, J. & de Bont, C.J.P.M., 2005. "“Surprise Gift” Purchases of Small Electric Appliances: A Pilot Study," ERIM Report Series Research in Management ERS-2005-081-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    16. Valérie Guillard & Céline del Bucchia, 2012. ""How About Giving My Things Away Over The Internet? " When Internet Makes It Easier To Give Things Away," Post-Print hal-00909262, HAL.
    17. de Hooge, Ilona E., 2014. "Predicting consumer behavior with two emotion appraisal dimensions: Emotion valence and agency in gift giving," International Journal of Research in Marketing, Elsevier, vol. 31(4), pages 380-394.
    18. de Waal Malefyt, Timothy, 2015. "Relationship advertising: How advertising can enhance social bonds," Journal of Business Research, Elsevier, vol. 68(12), pages 2494-2502.
    19. Marie-Catherine Husson Paquier, 2018. "The monastic product’s biography, a sacralization wave," Post-Print hal-02123458, HAL.
    20. Joo, Young-Hyuck & Kim, Yunsik & Yang, Suk-Joon, 2011. "Valuing customers for social network services," Journal of Business Research, Elsevier, vol. 64(11), pages 1239-1244.

    More about this item

    Keywords

    Consommation; Marketing; Don;
    All these keywords.

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01581986. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.