La Diffusion Des Innovations Manageriales En Controle De Gestion, Une Approche Rhetorique
The purpose of this paper is to explain how a rhetoric approach with several dimensions can help to better understand the diffusion of management control innovations. We use a dynamic conception of rhetoric and a rhetorical analysis of graphical representations. We apply a rhetoric framework of analysis to two innovations (activity-based costing and balanced scorecard) and to their description in one review, the Harvard Business Review, with an objective of a wide diffusion of management ideas.
|Date of creation:||21 May 2012|
|Date of revision:|
|Publication status:||Published in Comptabilités et innovation, May 2012, Grenoble, France. pp.cd-rom, 2012|
|Note:||View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-00691178|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
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