Pratiques De Controle Tout Au Long De La Relation De Franchise : Une Double Enquete Franchiseur-Franchise
This communication proposes a study of the control in the service franchising networks throughout the franchisors-franchisees relationship. From an interview-based exploratory research previously realized, a franchising network control model was proposed. An empirical research from the dyad franchisors - franchisees presents a descriptive analysis of the control system and tests on the evolution of these practices all to the life cycle of the relation. The results show an evolution of the practices with an operations conformity control decreasing on the relation, an effectiveness management control relatively stable and a social control which develops progressively. This research gives a dynamic vision of the control while the models which were proposed until were rather static.
|Date of creation:||21 May 2012|
|Date of revision:|
|Publication status:||Published in Comptabilités et innovation, May 2012, Grenoble, France. pp.cd-rom, 2012|
|Note:||View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-00690944|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
References listed on IDEAS
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- Dekker, Henri C., 2004. "Control of inter-organizational relationships: evidence on appropriation concerns and coordination requirements," Accounting, Organizations and Society, Elsevier, vol. 29(1), pages 27-49, January.
- Pras, Bernard & Evrard, Yves & Roux, Elyette, 2003. "Market : études et recherches en marketing," Economics Papers from University Paris Dauphine 123456789/654, Paris Dauphine University.
- William G. Ouchi, 1979. "A Conceptual Framework for the Design of Organizational Control Mechanisms," Management Science, INFORMS, vol. 25(9), pages 833-848, September.
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