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Le rôle des cognitions environnementales dans la valorisation économique des produits et des services touristiques

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  • Moalla, M.
  • Mollard, A.

Abstract

Cet article présente une analyse de la différenciation des produits et services touristiques dans les espaces ruraux que nous appelons "différenciation cognitive". Il montre comment les cognitions environnementales sont à l’origine d’une interaction positive entre qualité de l’environnement et achat de produits et services touristiques de qualité. Cet ancrage environnemental crée une demande rigide pour ces produits et services liés, qui favorise l’émergence de différentiels de prix élevés, source de rentes.. La première partie montre comment la relation entre activités touristiques et services environnementaux se construit à travers les cognitions environnementales (attitude, croyances, vécu affectif). La deuxième partie met en évidence la valorisation conjointe des services environnementaux et des produits de qualité terroir dans le cas du tourisme rural dans les Baronnies à partir d’une enquête réalisée auprès de locataires et propriétaires de gîtes durant l'été 2003.

Suggested Citation

  • Moalla, M. & Mollard, A., 2011. "Le rôle des cognitions environnementales dans la valorisation économique des produits et des services touristiques," Working Papers 201102, Grenoble Applied Economics Laboratory (GAEL).
    • Handle: RePEc:gbl:wpaper:201102
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    File URL: https://gael.univ-grenoble-alpes.fr/sites/gael/files/doc-recherche/WP/A2011/gael2011-03.pdf
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    References listed on IDEAS

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    Cited by:

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    More about this item

    Keywords

    TOURISME; CONSOMMATION; ENVIRONNEMENT; PRODUIT DE QUALITE; TERROIR; TERRITOIRE; SCIENCE COGNITIVE; TOURISM; CONSUMPTION; ENVIRONMENT; LOCAL QUALITY PRODUCT; TERRITORY; COGNITIVE SCIENCE;
    All these keywords.

    JEL classification:

    • Q26 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Recreational Aspects of Natural Resources
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects
    • R12 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Size and Spatial Distributions of Regional Economic Activity; Interregional Trade (economic geography)

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