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Le rôle des cognitions environnementales dans la valorisation économique des produits et des services touristiques

Listed author(s):
  • Moalla, M.
  • Mollard, A.
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    Cet article présente une analyse de la différenciation des produits et services touristiques dans les espaces ruraux que nous appelons "différenciation cognitive". Il montre comment les cognitions environnementales sont à l’origine d’une interaction positive entre qualité de l’environnement et achat de produits et services touristiques de qualité. Cet ancrage environnemental crée une demande rigide pour ces produits et services liés, qui favorise l’émergence de différentiels de prix élevés, source de rentes.. La première partie montre comment la relation entre activités touristiques et services environnementaux se construit à travers les cognitions environnementales (attitude, croyances, vécu affectif). La deuxième partie met en évidence la valorisation conjointe des services environnementaux et des produits de qualité terroir dans le cas du tourisme rural dans les Baronnies à partir d’une enquête réalisée auprès de locataires et propriétaires de gîtes durant l'été 2003.

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    Paper provided by Grenoble Applied Economics Laboratory (GAEL) in its series Working Papers with number 201102.

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    Date of creation: 2011
    Handle: RePEc:gbl:wpaper:201102
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    1. Amigues, Jean-Pierre & Desaigues, B. & Vuong, Q. H., 1996. "L'évaluation contingente : controverses et perspectives," Cahiers d'Economie et de Sociologie Rurales (CESR), INRA (French National Institute for Agricultural Research), vol. 39.
    2. Adamowicz, Wiktor L. & Boxall, Peter C. & Williams, Michael & Louviere, Jordan, 1995. "Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments versus Contingent Valuation," Staff Paper Series 24126, University of Alberta, Department of Resource Economics and Environmental Sociology.
    3. Olivier Aznar & Philippe Perrier-Cornet, 2003. "Les services environnementaux dans les espaces ruraux Une approche par l'économie des services," Économie rurale, Programme National Persée, vol. 273(1), pages 153-168.
    4. Cornes,Richard & Sandler,Todd, 1996. "The Theory of Externalities, Public Goods, and Club Goods," Cambridge Books, Cambridge University Press, number 9780521477185, November.
    5. Bernard Pecqueur, 2001. "Qualité et développement territorial: l'hypothèse du panier de biens et de services territorialisés," Économie rurale, Programme National Persée, vol. 261(1), pages 37-49.
    6. Coupey, Eloise, 1994. " Restructuring: Constructive Processing of Information Displays in Consumer Choice," Journal of Consumer Research, Oxford University Press, vol. 21(1), pages 83-99, June.
    7. Amédée Mollard & Mbolatiana Rambonilaza & Dominique Vollet, 2006. "Aménités environnementales et rente territoriale sur un marché de services différenciés : le cas du marché des gîtes ruraux labellisés en France," Revue d'économie politique, Dalloz, vol. 116(2), pages 251-275.
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