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Le rôle des cognitions environnementales dans la valorisation économique des produits et des services touristiques

  • Moalla, M.
  • Mollard, A.
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    Cet article présente une analyse de la différenciation des produits et services touristiques dans les espaces ruraux que nous appelons "différenciation cognitive". Il montre comment les cognitions environnementales sont à l’origine d’une interaction positive entre qualité de l’environnement et achat de produits et services touristiques de qualité. Cet ancrage environnemental crée une demande rigide pour ces produits et services liés, qui favorise l’émergence de différentiels de prix élevés, source de rentes.. La première partie montre comment la relation entre activités touristiques et services environnementaux se construit à travers les cognitions environnementales (attitude, croyances, vécu affectif). La deuxième partie met en évidence la valorisation conjointe des services environnementaux et des produits de qualité terroir dans le cas du tourisme rural dans les Baronnies à partir d’une enquête réalisée auprès de locataires et propriétaires de gîtes durant l'été 2003.

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    File URL: http://www.grenoble.inra.fr/Docs/pub/A2011/gael2011-03.pdf
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    Paper provided by Grenoble Applied Economics Laboratory (GAEL) in its series Working Papers with number 201102.

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    Date of creation: 2011
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    Handle: RePEc:gbl:wpaper:201102
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    1. Bernard Pecqueur, 2001. "Qualité et développement territorial: l'hypothèse du panier de biens et de services territorialisés," Économie rurale, Programme National Persée, vol. 261(1), pages 37-49.
    2. Amédée Mollard & Mbolatiana Rambonilaza & Dominique Vollet, 2006. "Aménités environnementales et rente territoriale sur un marché de services différenciés : le cas du marché des gîtes ruraux labellisés en France," Revue d'économie politique, Dalloz, vol. 116(2), pages 251-275.
    3. Olivier Aznar & Philippe Perrier-Cornet, 2003. "Les services environnementaux dans les espaces ruraux Une approche par l'économie des services," Économie rurale, Programme National Persée, vol. 273(1), pages 153-168.
    4. Aznar & Perrier-Cornet, 2003. "Les services environnementaux dans les espaces ruraux : une approche par l'économie des services," Working Papers 155530, Institut National de la Recherche Agronomique, France.
    5. Adamowicz, Wiktor L. & Boxall, Peter C. & Williams, Michael & Louviere, Jordan, 1995. "Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments versus Contingent Valuation," Staff Paper Series 24126, University of Alberta, Department of Resource Economics and Environmental Sociology.
    6. repec:cup:cbooks:9780521477185 is not listed on IDEAS
    7. Coupey, Eloise, 1994. " Restructuring: Constructive Processing of Information Displays in Consumer Choice," Journal of Consumer Research, University of Chicago Press, vol. 21(1), pages 83-99, June.
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