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Restructuring: Constructive Processing of Information Displays in Consumer Choice

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  • Coupey, Eloise

Abstract

This research examines the construction of information displays by consumers. This aspect of constructive processing, in which data may be transformed, edited, or inferred, is termed "restructuring." Subjects' notes and verbal protocols generated during a study are used to examine restructuring behavior when making choices among brands. These methods enable the examination of restructuring and its effect on evaluative processing throughout the course of making a choice. Results demonstrate that consumers do restructure, that restructuring is done in a contingent, opportunistic manner, and that restructuring may influence the type of choice heuristic used (e.g., alternative-based vs. attribute-based). Copyright 1994 by the University of Chicago.

Suggested Citation

  • Coupey, Eloise, 1994. "Restructuring: Constructive Processing of Information Displays in Consumer Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 83-99, June.
    • Handle: RePEc:oup:jconrs:v:21:y:1994:i:1:p:83-99
    DOI: 10.1086/209384
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    Cited by:

    1. Marek Kapera, 2022. "Learning own preferences through consumption," KAE Working Papers 2022-074, Warsaw School of Economics, Collegium of Economic Analysis.
    2. Christine Moorman & Rosellina Ferraro & Joel Huber, 2012. "Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act," Marketing Science, INFORMS, vol. 31(5), pages 717-737, September.
    3. Anish Nagpal & Adwait Khare & Tilottama Chowdhury & Lauren Labrecque & Ameet Pandit, 2011. "The impact of the amount of available information on decision delay: The role of common features," Marketing Letters, Springer, vol. 22(4), pages 405-421, November.
    4. Heiman, Amir & Lowengart, Oded, 2011. "The effects of information about health hazards in food on consumers' choice process," Journal of Econometrics, Elsevier, vol. 162(1), pages 140-147, May.
    5. Heiman, Amir & Lowengart, Oded, 2006. "An Ostrich Or A Leopard - Communication Response Strategies To Post-Exposure On Negative Information About Health Hazards In Foods," Discussion Papers 7172, Hebrew University of Jerusalem, Department of Agricultural Economics and Management.
    6. Moalla, M. & Mollard, A., 2011. "Le rôle des cognitions environnementales dans la valorisation économique des produits et des services touristiques," Working Papers 201102, Grenoble Applied Economics Laboratory (GAEL).
    7. Teisl, Mario F. & Roe, Brian, 1998. "The Economics of Labeling: An Overview of Issues for Health and Environmental Disclosure," Agricultural and Resource Economics Review, Cambridge University Press, vol. 27(2), pages 140-150, October.
    8. Michael D. Hurd & Daniel McFadden & Harish Chand & Li Gan & Angela Menill & Michael Roberts, 1998. "Consumption and Savings Balances of the Elderly: Experimental Evidence on Survey Response Bias," NBER Chapters, in: Frontiers in the Economics of Aging, pages 353-392, National Bureau of Economic Research, Inc.
    9. Babutsidze, Zakaria, 2007. "How Do Consumers Make Choices? A Summary of Evidence from Marketing and Psychology," MERIT Working Papers 2007-005, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).

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