The Path to Purchase During Shopping
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References listed on IDEAS
- Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
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Keywordscommunication; internet; retailers; fashion appeal; shops; buying decision; shopping; purchase; shoppers; product; shopping; regions; retail;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2010-02-20 (All new papers)
- NEP-GEO-2010-02-20 (Economic Geography)
- NEP-MKT-2010-02-20 (Marketing)
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