The impact of mobile phones on survey measurement error
Mobile phone survey interviewing is becoming increasingly prevalent, so it is important to understand how it affects measurement error. We link cognitive response process theory (Tourangeau et al 2000) to theories of mode effects to build a comprehensive framework that identifies ways in which the different context of mobile interviews and differences inherent in the technology can influence survey responses. We evaluate elements of the framework using data from a randomised experiment in which respondents were assigned to be interviewed either by mobile or fixed phone and in which relevant measures of interview context were gathered. Our findings address causes of survey error resulting from mode of data collection, both in general and in the specific context of mobile phones. We also outline needed future research.
|Date of creation:||23 Feb 2011|
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- JÃ¤ckle, Annette & Roberts, Caroline & Lynn, Peter, 2006. "Telephone versus face-to-face interviewing: mode effects on data quality and likely causes: report on phase II of the ESS-Gallup mixed mode methodology project," ISER Working Paper Series 2006-41, Institute for Social and Economic Research.