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The impact of mobile phones on survey measurement error

  • Lynn, Peter
  • Kaminska, Olena

Mobile phone survey interviewing is becoming increasingly prevalent, so it is important to understand how it affects measurement error. We link cognitive response process theory (Tourangeau et al 2000) to theories of mode effects to build a comprehensive framework that identifies ways in which the different context of mobile interviews and differences inherent in the technology can influence survey responses. We evaluate elements of the framework using data from a randomised experiment in which respondents were assigned to be interviewed either by mobile or fixed phone and in which relevant measures of interview context were gathered. Our findings address causes of survey error resulting from mode of data collection, both in general and in the specific context of mobile phones. We also outline needed future research.

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File URL: https://www.iser.essex.ac.uk/research/publications/working-papers/iser/2011-07.pdf
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Paper provided by Institute for Social and Economic Research in its series ISER Working Paper Series with number 2011-07.

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Date of creation: 23 Feb 2011
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Publication status: published
Handle: RePEc:ese:iserwp:2011-07
Contact details of provider: Postal: Publications Office, Institute for Social and Economic Research, University of Essex, Wivenhoe Park, Colchester, Essex CO4 3SQ UK
Phone: 44-1206-872957
Fax: 44-1206-873151
Web page: https://www.iser.essex.ac.uk/
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Order Information: Postal: Publications Office, Institute for Social and Economic Research, University of Essex, Wivenhoe Park, Colchester, Essex CO4 3SQ UK
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