Selling at farmer’s markets: the case of Turin
Selling directly to consumers is based on a quality convention (Eymard-Duvernay, 1989) related to social relationships, shared values and beliefs (Bénézech et al., 2008). This channel sales, concerning the relationships proximity, reports an increasing relevance on the multifunctional agriculture and on the sustainable production (Rossi et al., 2008). This study seeks to explore famers’ markets that take place in Turin (capital of the Piedmont region) and changes over time. If in Turin is placed the biggest European open market (Mercato di Porta Palazzo), where farmers have a reserved place historically, new initiatives have been launched in recent years, creating a wider supply.
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- François Eymard-Duvernay, 1989. "Conventions de qualité et formes de coordination," Revue Économique, Programme National Persée, vol. 40(2), pages 329-360.
- Hiroko Amemiya & Danièle Benezech & Michel Renault, 2008. "Les circuits courts : Un « monde de commercialisation » interpersonnel ?," Post-Print halshs-00347735, HAL.
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