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Mixing Media with Two-Part Tariffs

Author

Listed:
  • Valletti, Tommaso
  • Hoernig, Steffen

Abstract

We consider a media market where consumers mix content offered by different firms and firms charge two-part tariffs. As compared to pure linear pricing (pay-per-view), firms make higher profits, while consumers are worse off and the allocation is not first-best. We also consider flat subscription fees and show that they make mixing unattractive. Both two-part tariffs and pay-per-view Pareto-dominate flat fees.

Suggested Citation

  • Valletti, Tommaso & Hoernig, Steffen, 2006. "Mixing Media with Two-Part Tariffs," CEPR Discussion Papers 5437, C.E.P.R. Discussion Papers.
    • Handle: RePEc:cpr:ceprdp:5437
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    References listed on IDEAS

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    1. Esther Gal‐Or & Anthony Dukes, 2003. "Minimum Differentiation in Commercial Media Markets," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 12(3), pages 291-325, September.
    2. Anderson, Simon P. & Gabszewicz, Jean J., 2006. "The Media and Advertising: A Tale of Two-Sided Markets," Handbook of the Economics of Art and Culture, in: V.A. Ginsburgh & D. Throsby (ed.), Handbook of the Economics of Art and Culture, edition 1, volume 1, chapter 18, pages 567-614, Elsevier.
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    More about this item

    Keywords

    Two-part tariffs; Pay-per-view; Flat fees; Combinable products;
    All these keywords.

    JEL classification:

    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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