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The Impacts Of Marketing Mix On Students Choice Of University Study Case Of Private University In Bandung, Indonesia

Author

Listed:
  • Elisabeth Koes Soedijati Author_Email: elisabeth.ks@widyatama.ac.id

    (Universitas Widyatama, Bandung, Indonesia)

  • Sri Astuti Pratminingsih

    (Universitas Widyatama, Bandung, Indonesia)

Abstract

No abstract is available for this item.

Suggested Citation

  • Elisabeth Koes Soedijati Author_Email: elisabeth.ks@widyatama.ac.id & Sri Astuti Pratminingsih, 2011. "The Impacts Of Marketing Mix On Students Choice Of University Study Case Of Private University In Bandung, Indonesia," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-385, Conference Master Resources.
  • Handle: RePEc:cms:2icb11:2011-385
    as

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    File URL: http://www.internationalconference.com.my/proceeding/2ndicber2011_proceeding/385-2nd%20ICBER%202011%20PG%202124-2131%20Marketing%20Mix.pdf
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    References listed on IDEAS

    as
    1. Stephen L. DeJardins & Dennis A. Ahlburg & Brian McCall, "undated". "An Integrated Model of Application, Admission, Enrollment, and Financial Aid," Working Papers 0104, Human Resources and Labor Studies, University of Minnesota (Twin Cities Campus).
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    marketing mix; higher education;

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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