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Assessing Early Market Potential for Carsharing in China: A Case Study of Beijing

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  • Shaheen, Susan
  • Martin, Elliot

Abstract

China’s economic expansion is fueling an accelerated demand for private vehicles. While China’s growing motorization is similar to that of other developing nations, the scale of this growth is unprecedented. Personal motorization provides numerous benefits to individuals and society; however, roadway congestion, parking inefficiencies, and environmental challenges typically accompany widespread auto use in urban areas. Carsharing is an innovative transportation demand management strategy, which can offer its members the convenience and flexibility of vehicle ownership at lower cost. It has also demonstrated environmental and social benefits. In Spring 2006, the authors implemented an 840-person intercept survey within Beijing to explore carsharing familiarity and response. The questionnaire assessed respondents’ travel patterns and needs, vehicle purchase intentions, and carsharing interest. The results indicate a potential demand for carsharing services. Over 25% of respondents expressed a high level of interest in carsharing. Interestingly, only 40% of this group was previously familiar with the concept. Those “interested in carsharing” are more inclined to take transit, bicycle, and walk and have slightly higher income and education levels. While respondents “interested in carsharing” are less auto-reliant than those who are “uninterested” (18% vs. 21% drive alone), a higher proportion of the former (30% vs. 15%) indicated a planned vehicle purchase/lease. Since only 21% of respondents reported that they are able to drive, driver education may be critical to future carsharing adoption. Despite this finding, survey results indicate a notable interest in carsharing as an alternative to vehicle ownership among urban residents in China.

Suggested Citation

  • Shaheen, Susan & Martin, Elliot, 2006. "Assessing Early Market Potential for Carsharing in China: A Case Study of Beijing," Institute of Transportation Studies, Working Paper Series qt9hf9784f, Institute of Transportation Studies, UC Davis.
  • Handle: RePEc:cdl:itsdav:qt9hf9784f
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    References listed on IDEAS

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    1. Shaheen, Susan & Cohen, Adam P. & Roberts, J. Darius, 2005. "Carsharing In North America: Market Growth, Current Developments, And Future Potential," Institute of Transportation Studies, Working Paper Series qt4h62q7mg, Institute of Transportation Studies, UC Davis.
    2. Gan, Lin, 2003. "Globalization of the automobile industry in China: dynamics and barriers in greening of the road transportation," Energy Policy, Elsevier, vol. 31(6), pages 537-551, May.
    3. He, Kebin & Huo, Hong & Zhang, Qiang & He, Dongquan & An, Feng & Wang, Michael & Walsh, Michael P., 2005. "Oil consumption and CO2 emissions in China's road transport: current status, future trends, and policy implications," Energy Policy, Elsevier, vol. 33(12), pages 1499-1507, August.
    4. Shaheen, Susan & Cohen, Adam P. & Roberts, J. Darius, 2005. "Carsharing in North America: Market Growth, Current Developments, and Future Potential," Institute of Transportation Studies, Working Paper Series qt6fp4v916, Institute of Transportation Studies, UC Davis.
    5. Shaheen, Susan & Cohen, Adam P. & Roberts, J. Darius, 2005. "Carsharing in North America: Market Growth, Current Developments, and Future Potential," Institute of Transportation Studies, Working Paper Series qt68n01997, Institute of Transportation Studies, UC Davis.
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    Cited by:

    1. Laurino, Antonio & Grimaldi, Raffaele, 2011. "Is there room for shared cars in Italy? Considerations from some recent experiences," MPRA Paper 33100, University Library of Munich, Germany.
    2. Jin, Fanglei & Yao, Enjian & An, Kun, 2020. "Analysis of the potential demand for battery electric vehicle sharing: Mode share and spatiotemporal distribution," Journal of Transport Geography, Elsevier, vol. 82(C).
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    4. Irfan Ullah & Kai Liu & Tran Vanduy, 2019. "Examining Travelers’ Acceptance towards Car Sharing Systems—Peshawar City, Pakistan," Sustainability, MDPI, vol. 11(3), pages 1-16, February.
    5. Zhicheng Weng & Pinliang Luo, 2021. "Supervision of the Default Risk of Online Car-Hailing Platform from an Evolutionary Game Perspective," Sustainability, MDPI, vol. 13(2), pages 1-19, January.

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    UCD-ITS-RR-06-21; Engineering;

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