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Green Values in Communities: How and why to engage individuals with decarbonisation targets

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Abstract

We suggest that engaging individuals and changing norms of behaviour will be crucial if substantial decarbonisation is to be achieved and if the full costs of climate change and related development challenges are to be willingly met by societies around the world. Engaging individuals and changing norms fundamentally relate to individual moral values. This brings us to a consideration of how organised religion can play a role in providing the moral basis for individual action in this area. We also suggest implications for how business will need to engage with the challenges posed by decarbonisation. Our discussion links the underlying ethical issues raised by The Economics of Climate Change (Stern, 2007) with Vandenbergh’s (2005) emphasis on the need for ‘personal norm activation’ to engage individuals in protecting the environment.

Suggested Citation

  • Pollitt, M., 2010. "Green Values in Communities: How and why to engage individuals with decarbonisation targets," Working Papers wp398, Centre for Business Research, University of Cambridge.
  • Handle: RePEc:cbr:cbrwps:wp398
    Note: PRO-2
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    File URL: https://www.cbr.cam.ac.uk/fileadmin/user_upload/centre-for-business-research/downloads/working-papers/wp398.pdf
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    References listed on IDEAS

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    1. Tjernström, E. & Tietenberg, T., 2008. "Do differences in attitudes explain differences in national climate change policies?," Ecological Economics, Elsevier, vol. 65(2), pages 315-324, April.
    2. D Evans, 2008. "Social Project Appraisal and Discounting for the Very Long Term," Economic Issues Journal Articles, Economic Issues, vol. 13(1), pages 61-70, March.
    3. Sir Ian Byatt & Bob Carter & Ian Castles & Chris de Freitas & Indur M. Goklany & David Henderson & David Holland & Lord Lawson of Blaby & Richard S. Lindzen & Ross McKitrick & Julian Morris & Sir Alan, 2006. "The Stern Review: A Dual Critique," World Economics, World Economics, 1 Ivory Square, Plantation Wharf, London, United Kingdom, SW11 3UE, vol. 7(4), pages 165-232, October.
    4. Neumayer, Eric, 2007. "A missed opportunity: the Stern review on climate change fails to tackle the issue of non-substitutable loss of natural capital," LSE Research Online Documents on Economics 3059, London School of Economics and Political Science, LSE Library.
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    Cited by:

    1. Michael G. Pollitt, 2015. "In Search of ‘Good’ Energy Policy: The Social Limits to Technological Solutions to Energy and Climate Problems," Cambridge Working Papers in Economics 1537, Faculty of Economics, University of Cambridge.

    More about this item

    Keywords

    Stern Review; decarbonisation; environmental ethics; personal norm activation.;

    JEL classification:

    • D63 - Microeconomics - - Welfare Economics - - - Equity, Justice, Inequality, and Other Normative Criteria and Measurement
    • Q54 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Climate; Natural Disasters and their Management; Global Warming
    • Z12 - Other Special Topics - - Cultural Economics - - - Religion

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