Not feeling the buzz: Correction study of mispricing and inefficiency in online sportsbooks

We present a replication and correction of a recent article (Ramirez, P., Reade, J.J., Singleton, C., Betting on a buzz: Mispricing and inefficiency in online sportsbooks, International Journal of Forecasting, 39:3, 2023, pp. 1413-1423, doi: 10.1016/j.ijforecast.2022.07.011). RRS measure profile page views on Wikipedia to generate a "buzz factor" metric for tennis players and show that it can be used to form a profitable gambling strategy by predicting bookmaker mispricing. Here, we use the same dataset as RRS to reproduce their results exactly, thus confirming the robustness of their mispricing claim. However, we discover that the published betting results are significantly affected by a single bet (the "Hercog" bet), which returns substantial outlier profits based on erroneously long odds. When this data quality issue is resolved, the majority of reported profits disappear. One strategy, which only bets on "competitive" matches, remains profitable in the original out-of-sample period, thus confirming RRS' market inefficiency claim. As an extension, we continue backtesting after 2020 on a cleaned dataset. Results show that (a) the "competitive" strategy generates no further profits, suggesting markets have become more efficient, and (b) model coefficients estimated over this more recent period are no longer reliable predictors of bookmaker mispricing. We present this work as a case study demonstrating the importance of replication studies in sports forecasting, and the necessity to clean data. We open-source release comprehensive datasets and code.