Evaluating Coordinated Effects: An application to the US beer industry
The paper brings Friedman's (1971) collusive game to data and investigates whether the merger between the fifth and fourth largest brewer (G. Heileman and Stroh) of the US beer industry in the mid 1990's had a significant impact on the incentives to collude in the industry. It does so by firstly estimating a random coefficient Logit demand system for the US beer market. In a second step the demand estimates are used to conduct a merger simulation (Davis, 2006) quantifying coordinated effects of the merger. The results show that the change in the likelihood of collusion for the non merging parties was negligible, but significantly increased for the merged party.
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| Date of creation: | Jul 2009 |
| Handle: | RePEc:ags:uconnr:149941 |
| Contact details of provider: | Postal: 1376 Storrs Road, Unit 4021, Storrs, CT 06269-4021 Phone: (860) 486-2836 Fax: (860) 486-1932 Web page: http://www.fmpc.uconn.edu/ Email: More information through EDIRC
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References listed on IDEAS
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- Nevo, Aviv, 1998. "Measuring Market Power in the Ready-To-Eat Cereal Industry," Research Reports 25164, University of Connecticut, Food Marketing Policy Center.
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- Pinkse, Joris & Slade, Margaret E., 2004. "Mergers, brand competition, and the price of a pint," European Economic Review, Elsevier, vol. 48(3), pages 617-643, June.
- Aviv Nevo, 2000. "A Practitioner's Guide to Estimation of Random-Coefficients Logit Models of Demand," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 9(4), pages 513-548, December. Full references (including those not matched with items on IDEAS)
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