Health Benefits and Uncertainty: An Experimental Analysis of the Effects of Risk Presentation on Auction Bids for a Healthful Product
Experimental subjects receive a different presentation of a food product's potential health risk reductions if people habitually eat it, and then asked to bid for the product. Results suggest that the bids vary across the groups that receive differing risk information.
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- Fox, John A & Hayes, Dermot J & Shogren, Jason F, 2002.
" Consumer Preferences for Food Irradiation: How Favorable and Unfavorable Descriptions Affect Preferences for Irradiated Pork in Experimental Auctions,"
Journal of Risk and Uncertainty,
Springer, vol. 24(1), pages 75-95, January.
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