Factors Contributing to Effective U.S. Cooperative Member-owner Communications
In 2011, communicating the cooperative value package to member-owners was identified as the most critical challenge among U.S. agricultural cooperatives. Rural cooperatives in three states were surveyed to identify current communications methods and to elicit the effectiveness of communicating key messages through those efforts by conducting a simple regression analysis.
|Date of creation:||2013|
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- Keeling Bond, Jennifer J. & Bhuyan, Sanjib, 2011. "Industry Leaders' Perspectives on Communicating the Cooperative Value Package," Choices, Agricultural and Applied Economics Association, vol. 26(3).
- Trechter, David D. & King, Robert P. & Walsh, Laura, 2002. "Using Communications to Influence Member Commitment in Cooperatives," Journal of Cooperatives, NCERA-210, vol. 17.
- Kenkel, Philip L. & Park, John L., 2011. "Theme Overview: Critical Issues for Agricultural Cooperatives," Choices, Agricultural and Applied Economics Association, vol. 26(3).
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