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Factors Contributing to Effective U.S. Cooperative Member-owner Communications


  • Brown, Lisa N.
  • Kenkel, Philip L.
  • Holcomb, Rodney B.
  • Naile, Traci J.


In 2011, communicating the cooperative value package to member-owners was identified as the most critical challenge among U.S. agricultural cooperatives. Rural cooperatives in three states were surveyed to identify current communications methods and to elicit the effectiveness of communicating key messages through those efforts by conducting a simple regression analysis.

Suggested Citation

  • Brown, Lisa N. & Kenkel, Philip L. & Holcomb, Rodney B. & Naile, Traci J., 2013. "Factors Contributing to Effective U.S. Cooperative Member-owner Communications," 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida 143027, Southern Agricultural Economics Association.
  • Handle: RePEc:ags:saea13:143027

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    References listed on IDEAS

    1. Keeling Bond, Jennifer J. & Bhuyan, Sanjib, 2011. "Industry Leaders' Perspectives on Communicating the Cooperative Value Package," Choices, Agricultural and Applied Economics Association, vol. 26(3).
    2. Trechter, David D. & King, Robert P. & Walsh, Laura, 2002. "Using Communications to Influence Member Commitment in Cooperatives," Journal of Cooperatives, NCERA-210, vol. 17.
    3. L. Randall Wray & Stephanie Bell, 2004. "Introduction," Chapters,in: Credit and State Theories of Money, chapter 1 Edward Elgar Publishing.
    4. Kenkel, Philip L. & Park, John L., 2011. "Theme Overview: Critical Issues for Agricultural Cooperatives," Choices, Agricultural and Applied Economics Association, vol. 26(3).
    5. Philippe Robert-Demontrond & R. Ringoot, 2004. "Introduction," Post-Print halshs-00081823, HAL.
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    More about this item


    cooperative; member-owner communications; effective communications; marketing communications; communications plans; Teaching/Communication/Extension/Profession;

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