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Factors Contributing to Effective U.S. Cooperative Member-owner Communications

Author

Listed:
  • Brown, Lisa N.
  • Kenkel, Philip L.
  • Holcomb, Rodney B.
  • Naile, Traci J.

Abstract

In 2011, communicating the cooperative value package to member-owners was identified as the most critical challenge among U.S. agricultural cooperatives. Rural cooperatives in three states were surveyed to identify current communications methods and to elicit the effectiveness of communicating key messages through those efforts by conducting a simple regression analysis.

Suggested Citation

  • Brown, Lisa N. & Kenkel, Philip L. & Holcomb, Rodney B. & Naile, Traci J., 2013. "Factors Contributing to Effective U.S. Cooperative Member-owner Communications," 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida 143027, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea13:143027
    DOI: 10.22004/ag.econ.143027
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    References listed on IDEAS

    as
    1. Kenkel, Philip L. & Park, John L., 2011. "Theme Overview: Critical Issues for Agricultural Cooperatives," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 26(3), pages 1-7.
    2. Keeling Bond, Jennifer J. & Bhuyan, Sanjib, 2011. "Industry Leaders' Perspectives on Communicating the Cooperative Value Package," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 26(3), pages 1-7.
    3. Trechter, David D. & King, Robert P. & Walsh, Laura, 2002. "Using Communications to Influence Member Commitment in Cooperatives," Journal of Cooperatives, NCERA-210, vol. 17, pages 1-19.
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