Industry Leaders' Perspectives on Communicating the Cooperative Value Package
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- Brown, Lisa N. & Kenkel, Philip L. & Holcomb, Rodney B. & Naile, Traci J., 2013. "Factors Contributing to Effective U.S. Cooperative Member-owner Communications," 2013 Annual Meeting, February 2-5, 2013, Orlando, Florida 143027, Southern Agricultural Economics Association.
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KeywordsCommunication; Cooperatives; Value Package; Agribusiness; Q13; P13;
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
- P13 - Economic Systems - - Capitalist Systems - - - Cooperative Enterprises
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