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Will Consumers Pay a Premium for Clone-free labeled Meat products? Evidence from the 2009 Sunbelt Agricultural Exposition

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  • Jones, Ghangela
  • Jennings, Shauntez
  • Ibrahim, Mohammed
  • Whitehead, Jackie

Abstract

This paper examines consumer willingness to pay (WTP) for clone-free meat labels. Data were collected at the Sunbelt Agricultural Exposition (Ag Expo) in Moultrie, Georgia using a consumer survey instrument. Survey results show that majority (59.45%) of the respondents said they were willing to pay for clone-free labels. Results suggest that bid amount, gender and education are factors that influence WTP for clone-free labels.

Suggested Citation

  • Jones, Ghangela & Jennings, Shauntez & Ibrahim, Mohammed & Whitehead, Jackie, 2010. "Will Consumers Pay a Premium for Clone-free labeled Meat products? Evidence from the 2009 Sunbelt Agricultural Exposition," 2010 Annual Meeting, February 6-9, 2010, Orlando, Florida 57269, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea10:57269
    DOI: 10.22004/ag.econ.57269
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    References listed on IDEAS

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    1. Loureiro, Maria L. & Umberger, Wendy J., 2004. "A Choice Experiment Model For Beef Attributes: What Consumer Preferences Tell Us," 2004 Annual meeting, August 1-4, Denver, CO 19931, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Mabiso, Athur & Sterns, James A. & House, Lisa & Wysocki, Allen F., 2005. "Estimating Consumers' Willingness-To-Pay for Country-Of-Origin Labels in Fresh Apples and Tomatoes: A Double-Hurdle Probit Analysis of American Data Using Factor Scores," 2005 Annual meeting, July 24-27, Providence, RI 19418, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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    1. Bett, H.K. & Peters, K.J. & Nwankwo, U.M. & Bokelmann, W., 2013. "Estimating consumer preferences and willingness to pay for the underutilised indigenous chicken products," Food Policy, Elsevier, vol. 41(C), pages 218-225.
    2. Britwum, Kofi & Bernard, John C., 2018. "A field experiment on consumer willingness to accept milk that may have come from cloned cows," Food Policy, Elsevier, vol. 74(C), pages 1-8.

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