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Measurement Issues and Validity Tests for Using Attitude Indicators in Contingent Valuation Research

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  • McClelland, Elizabeth

Abstract

Employing attitude measures to explain valuation responses in contingent valuation studies has the potential to improve statistical analyses as well as interpretation of response information. In this paper, four types of attitude measures are compared for their ability to provide these benefits in the context of a contingent valuation of an air quality management plan for Sofia, Bulgaria. Findings show that specific attitude measures are superior to generalized attitude measures on both counts. The use of aggregated attitude indices versus single-item measures has different implications for the results, so choice of which to employ should depend upon the specific application.

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  • McClelland, Elizabeth, 2001. "Measurement Issues and Validity Tests for Using Attitude Indicators in Contingent Valuation Research," National Center for Environmental Economics-NCEE Working Papers 280790, United States Environmental Protection Agency (EPA).
    • Handle: RePEc:ags:nceewp:280790
    DOI: 10.22004/ag.econ.280790
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    References listed on IDEAS

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    3. Foxall, Gordon, 1984. "Evidence for attitudinal-behavioural consistency: Implications for consumer research paradigms," Journal of Economic Psychology, Elsevier, vol. 5(1), pages 71-92, March.
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