IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v20y2023i3p2185-d1046673.html
   My bibliography  Save this article

Public Willingness to Pay for Green Lifestyle in China: A Contingent Valuation Method Based on Integrated Model

Author

Listed:
  • Jichao Geng

    (School of Economics and Management, Anhui University of Science and Technology, Huainan 232001, China)

  • Na Yang

    (School of Economics and Management, Anhui University of Science and Technology, Huainan 232001, China)

  • Wei Zhang

    (School of Economics and Management, Wenzhou University of Technology, Wenzhou 325000, China)

  • Li Yang

    (School of Economics and Management, Anhui University of Science and Technology, Huainan 232001, China)

Abstract

The purpose of this study was to note how people recognize the green lifestyle and how much extra money they are willing to pay for it. An integrated model based on the theory of planned behavior was constructed, and data on the willingness to pay (WTP) for green lifestyles of 1377 respondents in five cities in East China were measured and calculated using the double-bounded dichotomous choice contingent valuation method (DBDC) combined with interval regression analysis. The results showed that the respondents were willing to pay an extra 81.8 yuan, 52.5 yuan, 38.9 yuan, 53.2 yuan, and 37.2 yuan per month for green food, clothing, travel, housing, and waste recycling, respectively. Attitude and moral norms were the strongest predictors of WTP for green clothing, travel, housing, and waste recycling. Perceived behavior control, environmental awareness, personal habits, subjective knowledge, gender, income, and education can affect a few kinds of green lifestyle’s WTP.

Suggested Citation

  • Jichao Geng & Na Yang & Wei Zhang & Li Yang, 2023. "Public Willingness to Pay for Green Lifestyle in China: A Contingent Valuation Method Based on Integrated Model," IJERPH, MDPI, vol. 20(3), pages 1-23, January.
    • Handle: RePEc:gam:jijerp:v:20:y:2023:i:3:p:2185-:d:1046673
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/20/3/2185/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/20/3/2185/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Steven Caudill & James Long, 2010. "Do former athletes make better managers? Evidence from a partially adaptive grouped-data regression model," Empirical Economics, Springer, vol. 39(1), pages 275-290, August.
    2. Tian, Xin & Chang, Miao & Lin, Chen & Tanikawa, Hiroki, 2014. "China’s carbon footprint: A regional perspective on the effect of transitions in consumption and production patterns," Applied Energy, Elsevier, vol. 123(C), pages 19-28.
    3. Alberini Anna, 1995. "Efficiency vs Bias of Willingness-to-Pay Estimates: Bivariate and Interval-Data Models," Journal of Environmental Economics and Management, Elsevier, vol. 29(2), pages 169-180, September.
    4. Zhifu Mi & Jiali Zheng & Jing Meng & Jiamin Ou & Klaus Hubacek & Zhu Liu & D’Maris Coffman & Nicholas Stern & Sai Liang & Yi-Ming Wei, 2020. "Economic development and converging household carbon footprints in China," Nature Sustainability, Nature, vol. 3(7), pages 529-537, July.
    5. Marija Opačak & Erda Wang, 2019. "Estimating Willingness to Pay for a Future Recreational Park Atop the Current Jakuševec Landfill in Zagreb, Croatia," Sustainability, MDPI, vol. 11(21), pages 1-16, October.
    6. Fischhoff, Baruch & Furby, Lita, 1988. "Measuring Values: A Conceptual Framework for Interpreting Transactions with Special Reference to Contingent Valuation of Visibility," Journal of Risk and Uncertainty, Springer, vol. 1(2), pages 147-184, June.
    7. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    8. Bateman, Ian J. & Burgess, Diane & Hutchinson, W. George & Matthews, David I., 2008. "Learning design contingent valuation (LDCV): NOAA guidelines, preference learning and coherent arbitrariness," Journal of Environmental Economics and Management, Elsevier, vol. 55(2), pages 127-141, March.
    9. Giovanni Baiocchi & Jan Minx & Klaus Hubacek, 2010. "The Impact of Social Factors and Consumer Behavior on Carbon Dioxide Emissions in the United Kingdom," Journal of Industrial Ecology, Yale University, vol. 14(1), pages 50-72, January.
    10. Elahi, Ehsan & Khalid, Zainab & Zhang, Zhixin, 2022. "Understanding farmers’ intention and willingness to install renewable energy technology: A solution to reduce the environmental emissions of agriculture," Applied Energy, Elsevier, vol. 309(C).
    11. Bin, Shui & Dowlatabadi, Hadi, 2005. "Corrigendum to "Consumer lifestyles approach to US energy use and the related CO2 emissions": [Energy Policy 33 (2005) 197-208]," Energy Policy, Elsevier, vol. 33(10), pages 1362-1363, July.
    12. Getachew Belay & Mengistu Ketema & Musa Hasen, 2020. "Households’ willingness to pay for soil conservation on communal lands: application of the contingent valuation method in north eastern Ethiopia," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 63(12), pages 2227-2245, October.
    13. Axsen, Jonn & Bailey, Joseph & Castro, Marisol Andrea, 2015. "Preference and lifestyle heterogeneity among potential plug-in electric vehicle buyers," Energy Economics, Elsevier, vol. 50(C), pages 190-201.
    14. Jiahao He & Zhefan Yu & Hiroatsu Fukuda, 2021. "Extended Theory of Planned Behavior for Predicting the Willingness to Pay for Municipal Solid Waste Management in Beijing," Sustainability, MDPI, vol. 13(24), pages 1-15, December.
    15. Mahmoud Abdulai Mahmoud & Ernest Kafui Kwasi Tsetse & Ernest Edem Tulasi & Donne Komla Muddey, 2022. "Green Packaging, Environmental Awareness, Willingness to Pay and Consumers’ Purchase Decisions," Sustainability, MDPI, vol. 14(23), pages 1-14, December.
    16. Bin, Shui & Dowlatabadi, Hadi, 2005. "Consumer lifestyle approach to US energy use and the related CO2 emissions," Energy Policy, Elsevier, vol. 33(2), pages 197-208, January.
    17. Schwirplies, Claudia & Dütschke, Elisabeth & Schleich, Joachim & Ziegler, Andreas, 2019. "The willingness to offset CO2 emissions from traveling: Findings from discrete choice experiments with different framings," Ecological Economics, Elsevier, vol. 165(C), pages 1-1.
    18. Diana Ivanova & Konstantin Stadler & Kjartan Steen-Olsen & Richard Wood & Gibran Vita & Arnold Tukker & Edgar G. Hertwich, 2016. "Environmental Impact Assessment of Household Consumption," Journal of Industrial Ecology, Yale University, vol. 20(3), pages 526-536, June.
    19. W. Michael Hanemann, 1984. "Welfare Evaluations in Contingent Valuation Experiments with Discrete Responses," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 66(3), pages 332-341.
    20. Michael Hanemann & John Loomis & Barbara Kanninen, 1991. "Statistical Efficiency of Double-Bounded Dichotomous Choice Contingent Valuation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 73(4), pages 1255-1263.
    21. Qiang Wang & Wenhao Song & Xi Peng, 2022. "The Behavior-Driven Mechanism of Consumer Participation in “Carbon Neutrality”: Based on the Promotion of Replacing Coal with Biomass Briquette Fuel," IJERPH, MDPI, vol. 19(22), pages 1-13, November.
    22. Jang-Hwan Jo & Taewoo Roh & Jongmin Hwang & Kyeong-hak Lee & Changbae Lee, 2020. "Factors and Paths Affecting Payment for Forest Ecosystem Service: Evidence from Voluntary Forest Carbon Market in South Korea," Sustainability, MDPI, vol. 12(17), pages 1-18, August.
    23. Benjamin, Emmanuel O. & Hall, Daniel & Sauer, Johannes & Buchenrieder, Gertrud, 2022. "Are carbon pricing policies on a path to failure in resource-dependent economies? A willingness-to-pay case study of Canada," Energy Policy, Elsevier, vol. 162(C).
    24. Nicholas Tyack & Milan Ščasný, 2018. "Social Valuation of Genebank Activities: Assessing Public Demand for Genetic Resource Conservation in the Czech Republic," Sustainability, MDPI, vol. 10(11), pages 1-19, November.
    25. Ta-Ching Liang & Rospita Odorlina P. Situmorang & Mei-Chi Liao & Shu-Chun Chang, 2020. "The Relationship of Perceived Consumer Effectiveness, Subjective Knowledge, and Purchase Intention on Carbon Label Products—A Case Study of Carbon-Labeled Packaged Tea Products in Taiwan," Sustainability, MDPI, vol. 12(19), pages 1-12, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Michalak Szymon & Bartkowiak Paweł & Stachowiak-Krzyżan Magda, 2024. "Using Structural Equation Modeling to Explore the Influence of Environmental Concern on the Willingness to Pay for Green Energy and Green Products – the Case of Poland," Marketing of Scientific and Research Organizations, Sciendo, vol. 53(3), pages 1-24.
    2. Viktorija Grigaliūnaitė & Aušra Pažėraitė & Mantautas Račkauskas, 2023. "Save Myself or Others? The Influence of Attitude toward FMCG Products from Recycled Material on the Intention to Buy Them: Hidden Motives and the Role of Income," Sustainability, MDPI, vol. 15(15), pages 1-17, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tao, Yujie & Duan, Maosheng & Deng, Zhe, 2021. "Using an extended theory of planned behaviour to explain willingness towards voluntary carbon offsetting among Chinese consumers," Ecological Economics, Elsevier, vol. 185(C).
    2. Jiansheng Qu & Lina Liu & Jingjing Zeng & Tek Narayan Maraseni & Zhiqiang Zhang, 2022. "City-Level Determinants of Household CO 2 Emissions per Person: An Empirical Study Based on a Large Survey in China," Land, MDPI, vol. 11(6), pages 1-14, June.
    3. Wang, Keying & Cui, Yongyan & Zhang, Hongwu & Shi, Xunpeng & Xue, Jinjun & Yuan, Zhao, 2022. "Household carbon footprints inequality in China: Drivers, components and dynamics," Energy Economics, Elsevier, vol. 115(C).
    4. Daoyan Guo & Hong Chen & Ruyin Long, 2019. "What Role Should Government Play in the Personal Carbon Trading Market: Motivator or Punisher?," IJERPH, MDPI, vol. 16(11), pages 1-16, May.
    5. Henrik Andersson & James Hammitt & Gunnar Lindberg & Kristian Sundström, 2013. "Willingness to Pay and Sensitivity to Time Framing: A Theoretical Analysis and an Application on Car Safety," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 56(3), pages 437-456, November.
    6. Imran Hossain & Maria Fekete-Farkas & Md. Nekmahmud, 2022. "Purchase Behavior of Energy-Efficient Appliances Contribute to Sustainable Energy Consumption in Developing Country: Moral Norms Extension of the Theory of Planned Behavior," Energies, MDPI, vol. 15(13), pages 1-20, June.
    7. Graça, Manjate, 2018. "Scope effects in contingent valuation: an application to the valuation of irrigation water quality improvements in Infulene Valley, Mozambique," Research Theses 334752, Collaborative Masters Program in Agricultural and Applied Economics.
    8. Ngouhouo Poufoun, Jonas & Abildtrup, Jens & Sonwa, Dénis Jean & Delacote, Philippe, 2016. "The value of endangered forest elephants to local communities in a transboundary conservation landscape," Ecological Economics, Elsevier, vol. 126(C), pages 70-86.
    9. Togba V. Sumo & Cecilia Ritho & Patrick Irungu, 2023. "Determinants of Smallholder Rice Farmers’ Willingness-to-Pay for Private Extension Services in Liberia: The Case of Gibi District," Sustainability, MDPI, vol. 15(19), pages 1-13, September.
    10. Aravena, Claudia & Hutchinson, W. George & Carlsson, Fredrik & Matthews, David I, 2015. "Testing preference formation in learning design contingent valuation (LDCV) using advanced information and repetitivetreatments," Working Papers in Economics 619, University of Gothenburg, Department of Economics.
    11. Xiaoyu Liu & Xian’en Wang & Junnian Song & Haiyan Duan & Shuo Wang, 2019. "Why Are the Carbon Footprints of China’s Urban Households Rising? An Input–Output Analysis and Structural Decomposition Analysis," Sustainability, MDPI, vol. 11(24), pages 1-18, December.
    12. Cecilia Matasci & Marcel Gauch & Heinz Böni & Patrick Wäger, 2021. "The Influence of Consumer Behavior on Climate Change: The Case of Switzerland," Sustainability, MDPI, vol. 13(5), pages 1-24, March.
    13. Rui Huang & Shaohui Zhang & Changxin Liu, 2018. "Comparing Urban and Rural Household CO 2 Emissions—Case from China’s Four Megacities: Beijing, Tianjin, Shanghai, and Chongqing," Energies, MDPI, vol. 11(5), pages 1-17, May.
    14. Andreas Froemelt & René Buffat & Stefanie Hellweg, 2020. "Machine learning based modeling of households: A regionalized bottom‐up approach to investigate consumption‐induced environmental impacts," Journal of Industrial Ecology, Yale University, vol. 24(3), pages 639-652, June.
    15. Aravena, Claudia & Hutchinson, W. George & Longo, Alberto, 2012. "Environmental pricing of externalities from different sources of electricity generation in Chile," Energy Economics, Elsevier, vol. 34(4), pages 1214-1225.
    16. Wei Zheng & Hongliang Qiu & Alastair M. Morrison, 2023. "Applying a Combination of SEM and fsQCA to Predict Tourist Resource-Saving Behavioral Intentions in Rural Tourism: An Extension of the Theory of Planned Behavior," IJERPH, MDPI, vol. 20(2), pages 1-23, January.
    17. Yueyue Rong & Junsong Jia & Min Ju & Chundi Chen & Yangming Zhou & Yexi Zhong, 2021. "Multi-Perspective Analysis of Household Carbon Dioxide Emissions from Direct Energy Consumption by the Methods of Logarithmic Mean Divisia Index and σ Convergence in Central China," Sustainability, MDPI, vol. 13(16), pages 1-28, August.
    18. Carson, Katherine Silz & Chilton, Susan M. & Hutchinson, W. George, 2009. "Necessary conditions for demand revelation in double referenda," Journal of Environmental Economics and Management, Elsevier, vol. 57(2), pages 219-225, March.
    19. Yuling Sun & Junsong Jia & Min Ju & Chundi Chen, 2022. "Spatiotemporal Dynamics of Direct Carbon Emission and Policy Implication of Energy Transition for China’s Residential Consumption Sector by the Methods of Social Network Analysis and Geographically We," Land, MDPI, vol. 11(7), pages 1-26, July.
    20. Watson, Verity & Ryan, Mandy, 2007. "Exploring preference anomalies in double bounded contingent valuation," Journal of Health Economics, Elsevier, vol. 26(3), pages 463-482, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:20:y:2023:i:3:p:2185-:d:1046673. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.