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Changing Structure of Mass Media Markets: relevance for Policy Initiatives on Advertising in the Food System

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  • Cotterill, Ron

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  • Cotterill, Ron, 1980. "Changing Structure of Mass Media Markets: relevance for Policy Initiatives on Advertising in the Food System," Staff Paper Series 200623, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    • Handle: RePEc:ags:midasp:200623
    DOI: 10.22004/ag.econ.200623
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    File URL: https://ageconsearch.umn.edu/record/200623/files/agecon-msu-80-75.pdf
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    References listed on IDEAS

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    1. Porter, Michael E, 1974. "Consumer Behavior, Retailer Power and Market Performance in Consumer Goods Industries," The Review of Economics and Statistics, MIT Press, vol. 56(4), pages 419-436, November.
    2. D. Grant Devine & Bruce W. Marion, 1979. "The Influence of Consumer Price Information on Retail Pricing and Consumer Behavior," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 61(2), pages 228-237.
    3. Strickland, Allyn D & Weiss, Leonard W, 1976. "Advertising, Concentration, and Price-Cost Margins," Journal of Political Economy, University of Chicago Press, vol. 84(5), pages 1109-1121, October.
    4. Mather, Loys L., 1979. "Advertising and Mergers in the Food Manufacturing Industries," Working Papers 202931, University of Wisconsin-Madison, Department of Agricultural and Applied Economics, Food System Research Group.
    5. Stanley I. Ornstein, 1977. "Industrial Concentration and Advertising Intensity," Books, American Enterprise Institute, number 969587, September.
    6. Burton A. Weisbrod, 1964. "Collective-Consumption Services of Individual-Consumption Goods," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 78(3), pages 471-477.
    7. Grant Devine & Bruce Marion, 1979. "The influence of consumer price information on retail pricing and consumer behavior," Framed Field Experiments 00138, The Field Experiments Website.
    8. Mueller, Willard F & Rogers, Richard T, 1980. "The Role of Advertising in Changing Concentration of Manufacturing Industries," The Review of Economics and Statistics, MIT Press, vol. 62(1), pages 89-96, February.
    9. Brown, Randall S, 1978. "Estimating Advantages to Large-Scale Advertising," The Review of Economics and Statistics, MIT Press, vol. 60(3), pages 428-437, August.
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    Keywords

    Agricultural and Food Policy; Marketing;

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