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Industrial Concentration and Advertising Intensity

Author

Listed:
  • Stanley I. Ornstein

Abstract

“Industrial Concentration and Advertising Intensity†by Stanley I. Ornstein examines the argument that there is a strong and socially harmful linkage between advertising and industrial concentration.

Suggested Citation

  • Stanley I. Ornstein, 1977. "Industrial Concentration and Advertising Intensity," Books, American Enterprise Institute, number 969587, September.
    • Handle: RePEc:aei:rpbook:969587
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    File URL: http://www.aei.org/publication/industrial-concentration-and-advertising-intensity
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    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
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    Cited by:

    1. Ward, Ronald W. & Behr, Robert M., 1979. "Revisiting the Advertising - Concentration Issue," 1979 Annual Meeting, July 29-August 1, Pullman, Washington 278214, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Rogers, Richard T. & Tokle, Robert J., 1993. "Advertising Expenditures in U.S. Manufacturing Industries, 1967 and 1982," Working Papers 116112, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    3. Shaanan, Joseph, 1997. "Idle sunk cost capacity, entry, and profitability: An empirical study," Journal of Economics and Business, Elsevier, vol. 49(3), pages 267-283.
    4. Ourania Notta & Kostas Oustapassidis, 2001. "Profitability and Media Advertising in Greek Food Manufacturing Industries," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 18(1), pages 115-126, February.
    5. Zellner, James A., 1984. "Persuasive And Informative Advertising Of Standardized And Non-Standard Food Products: Different Implications For Entry Barriers And Profitability," 1984 Annual Meeting, August 5-8, Ithaca, New York 279029, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Steve Wildman, 1982. "Economic Consequences of the Informational Characteristics of Mass Media," The American Economist, Sage Publications, vol. 26(1), pages 5-10, March.
    7. Leroux, François & Zaccour, Georges, 1984. "Structures de marché et intensité de la publicité," L'Actualité Economique, Société Canadienne de Science Economique, vol. 60(3), pages 341-354, septembre.
    8. Pagoulatos, Emilio & Sorensen, Robert, 1979. "Foreign Trade, Protection, And Multinational Activity In U.S. Food Processing Industries," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 11(1), pages 1-7, July.
    9. Cotterill, Ron, 1980. "Changing Structure of Mass Media Markets: relevance for Policy Initiatives on Advertising in the Food System," Staff Paper Series 200623, Michigan State University, Department of Agricultural, Food, and Resource Economics.

    More about this item

    Keywords

    business; corporations; AEI Press; AEI Archive;
    All these keywords.

    JEL classification:

    • A - General Economics and Teaching

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