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Gemeinschaftliche Absatz- und Exportförderung für Agrarerzeugnisse und Lebensmittel in Österreich und den USA

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  • Peter, Guenter

Abstract

Zusammenfassung : Der vorliegende Bericht stellt die wesentlichen Elemente der Absatzförderung Österreichs und der USA dar. Absatzförderung in Österreich ist produktübergreifend, in den USA überwiegend branchenspezifisch organisiert. In beiden Ländern liegt der Schwerpunkt der Maßnahmen auf generischer Werbung. Der Ausgabenanteil für Forschung im Rahmen der Absatzförderung liegt in den USA um den Faktor 2,5 höher als in Österreich. Das erklärte Ziel beider Regierungen ist es, die Exportquote der Ernährungswirtschaft in den nächsten Jahren zu erhöhen. Neben einem Literaturüberblick zur Wirksamkeit generischer Werbung werden ordnungspolitische Leitlinien für staatliche Eingriffe bei der Außenwirtschaftsförderung vorgestellt. --------------------------------------------------------------------------------------------------------------------------------------- Summary: This study presents key elements of promotion programmes for food and agricultural products in Austria and the USA. The promotion programme in Austria encompasses a variety of different food and agricultural products while the US programmes are mostly branch-specific. Programmes in both countries focus on generic advertising. The share of measures for research and development in the USA is 2.5 times higher than in Austria. Both governments aim to increase food and agriculture related exports during the upcoming years. Beside a short literature review regarding the effectiveness of generic advertising, a regulative guideline for export promotion programmes is presented.

Suggested Citation

  • Peter, Guenter, 2011. "Gemeinschaftliche Absatz- und Exportförderung für Agrarerzeugnisse und Lebensmittel in Österreich und den USA," Thünen Working Paper 125733, Johann Heinrich von Thünen-Institut (vTI), Federal Research Institute for Rural Areas, Forestry and Fisheries.
    • Handle: RePEc:ags:jhimwp:125733
    DOI: 10.22004/ag.econ.125733
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    References listed on IDEAS

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    1. Strecker, Otto, 1971. "Gemeinschaftsmarketing für Nahrungsmittel. Möglichkeiten und Grenzen der Arbeit von Absatzfonds und CMA," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 20(09).
    2. Wohlgenant, Michael K., 2006. "Retail-to-Farm Transmission of Generic Advertising Effects," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 21(2), pages 1-6.
    3. R. W. Ward & C. Lambert, 1993. "Generic Promotion Of Beef: Measuring The Impact Of The Us Beef Checkoff," Journal of Agricultural Economics, Wiley Blackwell, vol. 44(3), pages 456-465, September.
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