IDEAS home Printed from https://ideas.repec.org/p/ags/gewi20/305613.html
   My bibliography  Save this paper

Crowdfunding: Finanzierungsalternative und Marketinginstrument für Unternehmen der Land- und Lebensmittelwirtschaft

Author

Listed:
  • Behrendt, Gerlinde
  • Häring, Anna Maria

Abstract

No abstract is available for this item.

Suggested Citation

  • Behrendt, Gerlinde & Häring, Anna Maria, 2020. "Crowdfunding: Finanzierungsalternative und Marketinginstrument für Unternehmen der Land- und Lebensmittelwirtschaft," 60th Annual Conference, Halle/ Saale, Germany, September 23-25, 2020 305613, German Association of Agricultural Economists (GEWISOLA).
    • Handle: RePEc:ags:gewi20:305613
    DOI: 10.22004/ag.econ.305613
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/305613/files/164_Poster_Behrendt%26H%C3%A4ring.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.305613?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Garry Bruton & Susanna Khavul & Donald Siegel & Mike Wright, 2015. "New Financial Alternatives in Seeding Entrepreneurship: Microfinance, Crowdfunding, and Peer–to–Peer Innovations," Entrepreneurship Theory and Practice, , vol. 39(1), pages 9-26, January.
    2. Brown, Terrence E. & Boon, Edward & Pitt, Leyland F., 2017. "Seeking funding in order to sell: Crowdfunding as a marketing tool," Business Horizons, Elsevier, vol. 60(2), pages 189-195.
    3. Alexandra Moritz & Jörn Block, 2014. "Crowdfunding und Crowdinvesting: State of the Art der wirtschaftswissenschaftlichen Literatur," ZfKE – Zeitschrift für KMU und Entrepreneurship, Duncker & Humblot, Berlin, vol. 62(1), pages 57-89.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Behrendt, Gerlinde & Häring, Anna Maria, 2020. "Crowdfunding: Finanzierungsalternative und Marketinginstrument für Unternehmen der Land- und Lebensmittelwirtschaft," 60th Annual Conference, Halle/ Saale, Germany, September 23-25, 2020 305613, German Association of Agricultural Economists (GEWISOLA).
    2. Tanja Jovanović, 2019. "Crowdfunding: What Do We Know So Far?," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(01), pages 1-25, February.
    3. Messeni Petruzzelli, Antonio & Natalicchio, Angelo & Panniello, Umberto & Roma, Paolo, 2019. "Understanding the crowdfunding phenomenon and its implications for sustainability," Technological Forecasting and Social Change, Elsevier, vol. 141(C), pages 138-148.
    4. Naomi Moy & Ho Fai Chan & Frank Mathmann & Markus Schaffner & Benno Torgler, 2021. "Confidence is good; too much, not so much: Exploring the effects on reward-based crowdfunding success," CREMA Working Paper Series 2021-18, Center for Research in Economics, Management and the Arts (CREMA).
    5. Lucia Dalla Pellegrina & Giorgio Di Maio & Paolo Landoni & Emanuele Rusinà, 2021. "Money management and entrepreneurial training in microfinance: impact on beneficiaries and institutions," Economia Politica: Journal of Analytical and Institutional Economics, Springer;Fondazione Edison, vol. 38(3), pages 1049-1085, October.
    6. Yang, Jialiang & Li, Yaokuang & Calic, Goran & Shevchenko, Anton, 2020. "How multimedia shape crowdfunding outcomes: The overshadowing effect of images and videos on text in campaign information," Journal of Business Research, Elsevier, vol. 117(C), pages 6-18.
    7. Bhuiyan, Muhammad Faress & Ivlevs, Artjoms, 2019. "Micro-entrepreneurship and subjective well-being: Evidence from rural Bangladesh," Journal of Business Venturing, Elsevier, vol. 34(4), pages 625-645.
    8. Diandian Xiang & Leinan Zhang & Qiuyan Tao & Yonggui Wang & Shuang Ma, 2019. "Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1046-1063, November.
    9. Justin R. Hall & Selen Savas-Hall & Eric H. Shaw, 2023. "A deductive approach to a systematic review of entrepreneurship literature," Management Review Quarterly, Springer, vol. 73(3), pages 987-1016, September.
    10. Jingjing Zhao & Yongli Li & Yunlong Ding & Chao Liu, 2019. "The value of leading customers in a crowdfunding-based marketing pattern," PLOS ONE, Public Library of Science, vol. 14(4), pages 1-18, April.
    11. Salvatore Esposito De Falco & Tiziana Volpe & Nicola Cucari, 2015. "Civic crowdfunding e valore del territorio: un?analisi empirica attraverso due piattaforme italiane," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2015(1), pages 185-202.
    12. Chul Kim & P. K. Kannan & Michael Trusov & Andrea Ordanini, 2020. "Modeling Dynamics in Crowdfunding," Marketing Science, INFORMS, vol. 39(2), pages 339-365, March.
    13. Bourcet, Clémence & Bovari, Emmanuel, 2020. "Exploring citizens' decision to crowdfund renewable energy projects: Quantitative evidence from France," Energy Economics, Elsevier, vol. 88(C).
    14. Berns, John P. & Jia, Yankun & Gondo, Maria, 2022. "Crowdfunding success in sustainability-oriented projects: An exploratory examination of the crowdfunding of 3D printers," Technology in Society, Elsevier, vol. 71(C).
    15. Appio, Francesco Paolo & Leone, Daniele & Platania, Federico & Schiavone, Francesco, 2020. "Why are rewards not delivered on time in rewards-based crowdfunding campaigns? An empirical exploration," Technological Forecasting and Social Change, Elsevier, vol. 157(C).
    16. Paschen, Jeannette, 2017. "Choose wisely: Crowdfunding through the stages of the startup life cycle," Business Horizons, Elsevier, vol. 60(2), pages 179-188.
    17. Azganin, Hassan & Kassim, Salina & Sa’ad , Auwal Adam, 2021. "Proposed waqf crowdfunding models for small farmers and the required parameters for their application," Islamic Economic Studies, The Islamic Research and Training Institute (IRTI), vol. 29, pages 2-17.
    18. Chan, C.S. Richard & Parhankangas, Annaleena & Sahaym, Arvin & Oo, Pyayt, 2020. "Bellwether and the herd? Unpacking the u-shaped relationship between prior funding and subsequent contributions in reward-based crowdfunding," Journal of Business Venturing, Elsevier, vol. 35(2).
    19. Swati Gupta & Sahil Raj & Sanjay Gupta & Ajay Sharma, 2023. "Prioritising crowdfunding benefits: a fuzzy-AHP approach," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(1), pages 379-403, February.
    20. Johannes Wallmeroth & Peter Wirtz & Alexander Peter Groh, 2017. "Institutional Seed Financing, Angel Financing, and Crowdfunding of Entrepreneurial Ventures: A Literature Review," Working Papers hal-01527999, HAL.

    More about this item

    Keywords

    Agricultural Finance; Marketing;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:gewi20:305613. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/gewisea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.