IDEAS home Printed from https://ideas.repec.org/p/ags/eaae98/10043.html
   My bibliography  Save this paper

Services marketing in the hospitality economy: An exploratory study

Author

Listed:
  • Kitsios, Fotis C.

Abstract

Meeting the challenges of an unstable and unsettled environment is not easy. The recent impacts on the hospitality services economy of changing technology, mergers of institutions, increasingly demanding consumers and increased competition have created an atmosphere of volatility and rapid change. In order to survive in this demanding market place, service organisations have only one choice, to successfully develop and launch new services. However, the failure rate of new service projects is high, because the knowledge on how new services should be developed is limited. Unfortunately, unlike tangible new product development practices which have the benefit of extensive research into how successful new products are developed, the service sector has only recently begun to explore ways to ensure the success of new services. Therefore, this study focuses on a better understanding of how successful new hotel services are developed and investigates the factors, which have impact on success or failure in new service development (NSD) in the hotel sector. The results of the exploratory study are summarised in a conceptual model for further research.

Suggested Citation

  • Kitsios, Fotis C., 2006. "Services marketing in the hospitality economy: An exploratory study," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10043, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae98:10043
    DOI: 10.22004/ag.econ.10043
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/10043/files/sp06ki04.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.10043?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Cooper, Robert, 1998. "Benchmarking new product performance:: Results of the best practices study," European Management Journal, Elsevier, vol. 16(1), pages 1-17, February.
    2. Johne, Axel, 1996. "Succeeding at product development involves more than avoiding failure," European Management Journal, Elsevier, vol. 14(2), pages 176-180, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ellen H.M. Moors & Rogier Donders, 2009. "Understanding consumer needs and preferences in new product development: the case of functional food innovations," Innovation Studies Utrecht (ISU) working paper series 09-03, Utrecht University, Department of Innovation Studies, revised Feb 2009.
    2. Nurisyal Muhamad & Sofiah Md Auzair & Amizawati Mohd Amir & Md Daud Ismail, 2016. "Measuring Sustainability Performance Measurement System," EuroEconomica, Danubius University of Galati, issue 3(12), pages 182-199, JUNE.
    3. Maqbool, Rashid, 2018. "Efficiency and effectiveness of factors affecting renewable energy projects; an empirical perspective," Energy, Elsevier, vol. 158(C), pages 944-956.
    4. Da Mota de Pina E Cunha, A.M., 1998. "Determinants of Product Innovation in Organizations : Practices and Performance in the Portugese Financial Sector," Other publications TiSEM e6e4e56e-b72a-4392-8d79-f, Tilburg University, School of Economics and Management.
    5. Xue Wang, 2018. "The Effect Of Inbound Open Innovation On Firm Performance In Japanese Manufacturing Firms: Comparative Study Between Research Centre And Business Unit," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(07), pages 1-35, October.
    6. Frambach, Ruud T. & Prabhu, Jaideep & Verhallen, Theo M.M., 2000. "The influence of business strategy on new product activity : the mediating role of market orientation," Serie Research Memoranda 0034, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    7. Nurisyal Muhamad & Sofiah Md Auzair & Amizawati Mohd Amir & Md Daud Ismail, 2016. "Measuring Sustainability Performance Measurement System," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 12(3), pages 182-199, JUNE.
    8. Frambach, R.T. & Prabhu, J.C. & Verhallen, T.M.M., 1998. "The influence of business strategy on market orientation and new product activity," Other publications TiSEM 0d7ebd65-ed06-4482-a6b8-e, Tilburg University, School of Economics and Management.
    9. Aksoy, Hasan, 2017. "How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)?," Technology in Society, Elsevier, vol. 51(C), pages 133-141.
    10. Fraenkel, Stefan & Haftor, Darek M. & Pashkevich, Natallia, 2016. "Salesforce management factors for successful new product launch," Journal of Business Research, Elsevier, vol. 69(11), pages 5053-5058.
    11. Sylwia Pangsy-Kania & Anna Golejewska & Katarzyna Wierzbicka & Magdalena Mosionek-Schweda, 2023. "Searching for Dependencies between Business Strategies and Innovation Outputs in Manufacturing: An Analysis Based on CIS," Sustainability, MDPI, vol. 15(9), pages 1-13, April.
    12. Yuan Li & Yi Liu & Feng Ren, 2007. "Product innovation and process innovation in SOEs: evidence from the Chinese transition," The Journal of Technology Transfer, Springer, vol. 32(1), pages 63-85, April.
    13. Miguel Pina e Cunha, 2005. "Serendipity: why some organizations are luckier than others," Nova SBE Working Paper Series wp472, Universidade Nova de Lisboa, Nova School of Business and Economics.
    14. Ozcan, Sercan & Suloglu, Metin & Sakar, C. Okan & Chatufale, Sushant, 2021. "Social media mining for ideation: Identification of sustainable solutions and opinions," Technovation, Elsevier, vol. 107(C).
    15. Lee, Jong-Ho & Garrett, Tony C. & Self, Donald R. & Findley Musgrove, Carolyn S. (Casey), 2012. "Expressive versus instrumental functions on technology attractiveness in the UK and Korea," Journal of Business Research, Elsevier, vol. 65(11), pages 1600-1605.
    16. Karkkainen, H. & Elfvengren, K., 2002. "Role of careful customer need assessment in product innovation management--empirical analysis," International Journal of Production Economics, Elsevier, vol. 80(1), pages 85-103, November.
    17. Davila, Tony, 2000. "An empirical study on the drivers of management control systems' design in new product development," Accounting, Organizations and Society, Elsevier, vol. 25(4-5), pages 383-409, May.
    18. Qiuxue Luo & Mayuree Suacamram, 2022. "Product Innovation and National Image of Chinese Products in the Eyes of Thai People," SAGE Open, , vol. 12(1), pages 21582440221, March.
    19. Delgado-Verde, Miriam & Martín-de Castro, Gregorio & Cruz-González, Jorge & Navas-López, José Emilio, 2021. "Complements or substitutes? The contingent role of corporate reputation on the interplay between internal R&D and external knowledge sourcing," European Management Journal, Elsevier, vol. 39(1), pages 70-83.
    20. Frambach, R.T. & Prabhu, J.C. & Verhallen, T.M.M., 1998. "The influence of business strategy on market orientation and new product activity," Discussion Paper 1998-91, Tilburg University, Center for Economic Research.

    More about this item

    Keywords

    Marketing;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:eaae98:10043. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/eaaeeea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.