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Benchmarking new product performance:: Results of the best practices study


  • Cooper, Robert


Introducing new products into the marketplace is essential to a company's competitive position and long-term survival. Robert Cooper investigates the new product performance of a large number of North American and European business units and various best business practices that led to this performance. This novel benchmarking study identifies three main driving factors or best practices which will create winning new product effort.

Suggested Citation

  • Cooper, Robert, 1998. "Benchmarking new product performance:: Results of the best practices study," European Management Journal, Elsevier, vol. 16(1), pages 1-17, February.
  • Handle: RePEc:eee:eurman:v:16:y:1998:i:1:p:1-17

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    2. Cunha, Miguel Pina e, 2005. "Serendipity: why some organizations are luckier than others," FEUNL Working Paper Series wp472, Universidade Nova de Lisboa, Faculdade de Economia.
    3. Frambach, R.T. & Prabhu, J.C. & Verhallen, T.M.M., 1998. "The influence of business strategy on market orientation and new product activity," Discussion Paper 1998-91, Tilburg University, Center for Economic Research.
    4. Davila, Tony, 2000. "An empirical study on the drivers of management control systems' design in new product development," Accounting, Organizations and Society, Elsevier, vol. 25(4-5), pages 383-409, May.
    5. Ellen H.M. Moors & Rogier Donders, 2009. "Understanding consumer needs and preferences in new product development: the case of functional food innovations," Innovation Studies Utrecht (ISU) working paper series 09-03, Utrecht University, Department of Innovation Studies, revised Feb 2009.
    6. Ojanen, Ville & Piippo, Petteri & Tuominen, Markku, 2002. "Applying quality award criteria in R&D project assessment," International Journal of Production Economics, Elsevier, vol. 80(1), pages 119-128, November.
    7. Yuan Li & Yi Liu & Feng Ren, 2007. "Product innovation and process innovation in SOEs: evidence from the Chinese transition," The Journal of Technology Transfer, Springer, vol. 32(1), pages 63-85, April.
    8. Nurisyal Muhamad & Sofiah Md Auzair & Amizawati Mohd Amir & Md Daud Ismail, 2016. "Measuring Sustainability Performance Measurement System," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 12(3), pages 182-199, JUNE.
    9. Fraenkel, Stefan & Haftor, Darek M. & Pashkevich, Natallia, 2016. "Salesforce management factors for successful new product launch," Journal of Business Research, Elsevier, vol. 69(11), pages 5053-5058.
    10. Karkkainen, H. & Elfvengren, K., 2002. "Role of careful customer need assessment in product innovation management--empirical analysis," International Journal of Production Economics, Elsevier, vol. 80(1), pages 85-103, November.
    11. Kitsios, Fotis C., 2006. "Services marketing in the hospitality economy: An exploratory study," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10043, European Association of Agricultural Economists.
    12. Frambach, Ruud T. & Prabhu, Jaideep & Verhallen, Theo M.M., 2000. "The influence of business strategy on new product activity : the mediating role of market orientation," Serie Research Memoranda 0034, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    13. Lee, Jong-Ho & Garrett, Tony C. & Self, Donald R. & Findley Musgrove, Carolyn S. (Casey), 2012. "Expressive versus instrumental functions on technology attractiveness in the UK and Korea," Journal of Business Research, Elsevier, vol. 65(11), pages 1600-1605.

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