Benchmarking new product performance:: Results of the best practices study
Introducing new products into the marketplace is essential to a company's competitive position and long-term survival. Robert Cooper investigates the new product performance of a large number of North American and European business units and various best business practices that led to this performance. This novel benchmarking study identifies three main driving factors or best practices which will create winning new product effort.
Volume (Year): 16 (1998)
Issue (Month): 1 (February)
|Contact details of provider:|| Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/115/description#description|
|Order Information:|| Postal: http://www.elsevier.com/wps/find/journaldescription.cws_home/115/bibliographic|
When requesting a correction, please mention this item's handle: RePEc:eee:eurman:v:16:y:1998:i:1:p:1-17. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei)
If references are entirely missing, you can add them using this form.