IDEAS home Printed from https://ideas.repec.org/p/ags/eaae11/114340.html
   My bibliography  Save this paper

Quality Function Deployment (QFD) in the Spanish olive oil sector

Author

Listed:
  • Erraach, Yamna
  • Sayadi, Samir
  • Parra-Lopez, Carlos

Abstract

Competitiveness and sustainability of the olive-oil sector are strongly associated with the satisfaction of customer demand and preferences towards quality, safety, and environmental issues. In product design and development, Quality Function Deployment (QFD) provides a comprehensive, systematic approach to ensure agrifood products meet or exceed customer expectations. QFD can be a powerful tool because it can reduce time to market, improve quality, and enhance customer satisfaction. Although QFD has been used in the food industry since 1987, no application has been found in the case of olive oil. In this study, after identifying customer needs or requirements of different attributes of quality olive oil, by a survey to 439 respondents to determine preference and consumption behaviour, agricultural practices that optimally satisfy these preferences were determined, through a Quality Function Deployment (QFD) model using expert knowledge. The use of the correlation matrix and then the construction of the "House of Quality" (HOQ), the relative contribution of each of these practices that most satisfy customer needs and desires were designed. These matrices are used to translate higher-level “Whats” or needs into lower-level “Hows” – agronomical practices (technical characteristics) to satisfy these needs. The findings are helpful for designing agricultural policies and marketing strategies to improve sustainability and competitiveness of Spanish olive oil.

Suggested Citation

  • Erraach, Yamna & Sayadi, Samir & Parra-Lopez, Carlos, 2011. "Quality Function Deployment (QFD) in the Spanish olive oil sector," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114340, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae11:114340
    DOI: 10.22004/ag.econ.114340
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/114340/files/Erraach_Yamna_351.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.114340?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Parra-López, Carlos & Groot, Jeroen C.J. & Carmona-Torres, Carmen & Rossing, Walter A.H., 2008. "Integrating public demands into model-based design for multifunctional agriculture: An application to intensive Dutch dairy landscapes," Ecological Economics, Elsevier, vol. 67(4), pages 538-551, November.
    2. Brunsø, Karen & Fjord, Thomas Ahle & Grunert, Klaus G., 2002. "Consumers' food choice and quality perception," MAPP Working Papers 77, University of Aarhus, Aarhus School of Business, The MAPP Centre.
    3. Ramanathan, R. & Ganesh, L. S., 1994. "Group preference aggregation methods employed in AHP: An evaluation and an intrinsic process for deriving members' weightages," European Journal of Operational Research, Elsevier, vol. 79(2), pages 249-265, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Victoria Vicario-Modroño & Rosa Gallardo-Cobos & Pedro Sánchez-Zamora, 2023. "Sustainability evaluation of olive oil mills in Andalusia (Spain): a study based on composite indicators," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(7), pages 6363-6392, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Parra-Lopez, Carlos & Groot, J.C.J. & Carmona-Torres, Carmen & Rossing, W.A.H., 2008. "Exploring sustainable technical alternatives for Dutch dairy systems by integrating agro-economic modelling and public preferences assessment," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44253, European Association of Agricultural Economists.
    2. Parra-López, Carlos & Reina-Usuga, Liliana & Carmona-Torres, Carmen & Sayadi, Samir & Klerkx, Laurens, 2021. "Digital transformation of the agrifood system: Quantifying the conditioning factors to inform policy planning in the olive sector," Land Use Policy, Elsevier, vol. 108(C).
    3. Parra-López, Carlos & Sayadi, Samir & Garcia-Garcia, Guillermo & Ben Abdallah, Saker & Carmona-Torres, Carmen, 2023. "Prioritising conservation actions towards the sustainability of the dehesa by integrating the demands of society," Agricultural Systems, Elsevier, vol. 206(C).
    4. Carmona-Torres, Carmen & Parra-López, Carlos & Hinojosa-Rodríguez, Ascensión & Sayadi, Samir, 2014. "Farm-level multifunctionality associated with farming techniques in olive growing: An integrated modeling approach," Agricultural Systems, Elsevier, vol. 127(C), pages 97-114.
    5. Xu, Zeshui, 2005. "Deviation measures of linguistic preference relations in group decision making," Omega, Elsevier, vol. 33(3), pages 249-254, June.
    6. Ni Li & Minghui Sun & Zhuming Bi & Zeya Su & Chao Wang, 2014. "A new methodology to support group decision-making for IoT-based emergency response systems," Information Systems Frontiers, Springer, vol. 16(5), pages 953-977, November.
    7. Mateos, A. & Jimenez, A. & Rios-Insua, S., 2006. "Monte Carlo simulation techniques for group decision making with incomplete information," European Journal of Operational Research, Elsevier, vol. 174(3), pages 1842-1864, November.
    8. Forman, Ernest & Peniwati, Kirti, 1998. "Aggregating individual judgments and priorities with the analytic hierarchy process," European Journal of Operational Research, Elsevier, vol. 108(1), pages 165-169, July.
    9. Henao, Felipe & Cherni, Judith A. & Jaramillo, Patricia & Dyner, Isaac, 2012. "A multicriteria approach to sustainable energy supply for the rural poor," European Journal of Operational Research, Elsevier, vol. 218(3), pages 801-809.
    10. Marietta Kiss & Kontor Eniko & Kun Andras Istvan, 2015. "The Effect Of 'Organic' Labels On Consumer Perception Of Chocolates," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 448-457, July.
    11. Gianluca Stefani & Alessio Cavicchi & Donato Romano & Alexandra E. Lobb, 2008. "Determinants of intention to purchase chicken in Italy: the role of consumer risk perception and trust in different information sources," Agribusiness, John Wiley & Sons, Ltd., vol. 24(4), pages 523-537.
    12. Aoudji, Augustin K.N. & Adégbidi, Anselme & Ganglo, Jean C. & Agbo, Valentin & Yêvidé, Armand S.I. & De Cannière, Charles & Lebailly, Philippe, 2011. "Satisfaction across urban consumers of smallholder-produced teak (Tectona grandis L.f.) poles in South Benin," Forest Policy and Economics, Elsevier, vol. 13(8), pages 642-651, October.
    13. José María Moreno-Jiménez & Manuel Salvador & Pilar Gargallo & Alfredo Altuzarra, 2016. "Systemic decision making in AHP: a Bayesian approach," Annals of Operations Research, Springer, vol. 245(1), pages 261-284, October.
    14. Ramo Barrena & Mercedes Sánchez, 2010. "The link between household structure and the level of abstraction in the purchase decision process: an analysis using a functional food," Agribusiness, John Wiley & Sons, Ltd., vol. 26(2), pages 243-264.
    15. Jacinto González-Pachón & Carlos Romero, 2007. "Inferring consensus weights from pairwise comparison matrices without suitable properties," Annals of Operations Research, Springer, vol. 154(1), pages 123-132, October.
    16. Bolloju, N., 2001. "Aggregation of analytic hierarchy process models based on similarities in decision makers' preferences," European Journal of Operational Research, Elsevier, vol. 128(3), pages 499-508, February.
    17. Sureeyatanapas, Panitas & Sriwattananusart, Kawinpob & Niyamosoth, Thanawath & Sessomboon, Weerapat & Arunyanart, Sirawadee, 2018. "Supplier selection towards uncertain and unavailable information: An extension of TOPSIS method," Operations Research Perspectives, Elsevier, vol. 5(C), pages 69-79.
    18. B S Ahn & S H Choi, 2008. "ERP system selection using a simulation-based AHP approach: a case of Korean homeshopping company," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 59(3), pages 322-330, March.
    19. Xunjie Gou & Zeshui Xu & Xinxin Wang & Huchang Liao, 2021. "Managing consensus reaching process with self-confident double hierarchy linguistic preference relations in group decision making," Fuzzy Optimization and Decision Making, Springer, vol. 20(1), pages 51-79, March.
    20. Zeshui Xu & Xiaoqiang Cai, 2013. "On Consensus of Group Decision Making with Interval Utility Values and Interval Preference Orderings," Group Decision and Negotiation, Springer, vol. 22(6), pages 997-1019, November.

    More about this item

    Keywords

    Agribusiness; Crop Production/Industries;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:eaae11:114340. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/eaaeeea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.