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Is Embedding Entailed in Consumer Valuation of Food Safety Characteristics?

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  • Morkbak, Morten Raun
  • Christensen, Tove
  • Gyrd-Hansen, Dorte E.
  • Olsen, Soren Boye

Abstract

Consumers’ preferences for food safety characteristics are investigated with particular focus on existence of an embedding effect. Embedding exists if consumer valuation of food safety is insensitive to scope. Two choice experiments have been conducted valuing food safety in respectively minced pork and chicken breasts, exemplified by avoiding human risks of Salmonella infections and strengthening the restrictions of using antibiotics in the pork production and in terms of avoiding human risks of Salmonella and Campylobacter infections respectively. The results showed no indications of an embedding effect between the food safety characteristics, in neither of the cases.

Suggested Citation

  • Morkbak, Morten Raun & Christensen, Tove & Gyrd-Hansen, Dorte E. & Olsen, Soren Boye, 2009. "Is Embedding Entailed in Consumer Valuation of Food Safety Characteristics?," 113th Seminar, September 3-6, 2009, Chania, Crete, Greece 58099, European Association of Agricultural Economists.
  • Handle: RePEc:ags:eaa113:58099
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    Cited by:

    1. Kragt, Marit Ellen, 2013. "Comparing models of unobserved heterogeneity in environmental choice experiments," Working Papers 144447, University of Western Australia, School of Agricultural and Resource Economics.
    2. Illichmann, Rebecca & Abdulai, Awudu, 2013. "Analysis of Consumer Preferences and Willingness-To-Pay for Organic Food Products in Germany," 53rd Annual Conference, Berlin, Germany, September 25-27, 2013 156100, German Association of Agricultural Economists (GEWISOLA).
    3. Menegaki, Angeliki, N. & Olsen, Søren Bøye & Tsagarakis, Konstantinos P., 2016. "Towards a common standard – A reporting checklist for web-based stated preference valuation surveys and a critique for mode surveys," Journal of choice modelling, Elsevier, vol. 18(C), pages 18-50.
    4. Jürgen Meyerhoff & Morten Mørkbak & Søren Olsen, 2014. "A Meta-study Investigating the Sources of Protest Behaviour in Stated Preference Surveys," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 58(1), pages 35-57, May.

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