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Macroeconomic Instability, Attributes, and Time: Yoghurt Weekly Pricing in Argentina

Author

Listed:
  • Juan M.C. Larrosa
  • Victoria Giordano
  • Gonzalo Ramírez Muñoz de Toro
  • Juan I. Uriarte

Abstract

We analyze the weekly evolution of prices of the yogurt segment offered in supermarket for the period 2015-2020 in Argentina. Taking into account the strong macroeconomic instability of the period, we try to give answers to what role marketing variables such as product attributes and promotions have played in pricing. We found that few attributes were relevant, leaving much of the pricing dependent on general and sectorial inflation of the period.

Suggested Citation

  • Juan M.C. Larrosa & Victoria Giordano & Gonzalo Ramírez Muñoz de Toro & Juan I. Uriarte, 2020. "Macroeconomic Instability, Attributes, and Time: Yoghurt Weekly Pricing in Argentina," Asociación Argentina de Economía Política: Working Papers 4364, Asociación Argentina de Economía Política.
    • Handle: RePEc:aep:anales:4364
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    References listed on IDEAS

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    Keywords

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    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access
    • C33 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Models with Panel Data; Spatio-temporal Models

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