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Digital Innovation in the Croatian Music Sector: A Preliminary Study

In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Dubrovnik, Croatia, 5-7 September, 2024

Author

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  • Gostrec, Nikolina
  • Zoroja, Jovana

Abstract

Since the emergence of soundtracks, the music industry has been largely driven by innovation. The technological advances of the 20th century have significantly impacted society and the economy. Rapid development and use of the internet, in particular, strongly transform the music industry-especially in terms of how music is created and consumed. In this study, we tried to examine the changes in the music industry resulting from digital technology advancements. Furthermore, we aimed to examine how Croatians have incorporated digital innovations into their music-listening practices. The study explores: (i) respondents' usage of media players and music platforms, (ii) age and gender differences in respondents' reactions to industry developments, and (iii) preferences for digital versus analog music formats. Conducted on a random sample of 146 Croatian respondents, the research reveals a strong influence of digitalization on the music industry, with respondents showing high adaptability to these changes. Participants identified accessibility and the availability of music content as key benefits of digitalization, while piracy was noted as its primary drawback. Additionally, no significant age-based differences were found regarding preferences for digital or analog formats. While respondents acknowledged certain advantages of analog formats, digital music remains equally, if not more, widely used.

Suggested Citation

  • Gostrec, Nikolina & Zoroja, Jovana, 2025. "Digital Innovation in the Croatian Music Sector: A Preliminary Study," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2024), Hybrid Conference, Dubrovnik, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Dubrovnik, Croatia, 5-7 September, 2024, pages 589-600, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    • Handle: RePEc:zbw:entr24:317987
    DOI: 10.54820/entrenova-2024-0044
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    References listed on IDEAS

    as
    1. Aguiar, Luis, 2017. "Let the music play? Free streaming and its effects on digital music consumption," Information Economics and Policy, Elsevier, vol. 41(C), pages 1-14.
    2. Aguiar, Luis & Martens, Bertin, 2016. "Digital music consumption on the Internet: Evidence from clickstream data," Information Economics and Policy, Elsevier, vol. 34(C), pages 27-43.
    3. Sinclair, Gary & Tinson, Julie, 2017. "Psychological ownership and music streaming consumption," Journal of Business Research, Elsevier, vol. 71(C), pages 1-9.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    innovation; information and communication technologies; digitalization; music industry;
    All these keywords.

    JEL classification:

    • Y80 - Miscellaneous Categories - - Related Disciplines - - - Related Disciplines
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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