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Decision Support Approach for Managers in the Application of the CSR Concept

In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016

Author

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  • Rodek Berkes, Nora

Abstract

In today's globalized world we hear more and more about sustainable development, ethical corporate governance, ecological footprint and similar concepts that are inspiring us to behave and operate responsibly from individuals to large enterprises. Previous researches on the subject have highlighted the fact that most of the company executives are not aware of the elements of the CSR concept (Corporate Social Responsibility) and they identify CSR as environmental protection and charity. A directive of CSR is needed which enables companies to learn about the concept of CSR and its elements, so this information could help them in responsible decision making. During the research the CSR excellence management and assessment tool (CSR EMAT) was developed based on the logic of the EFQM Excellence Model. It serves as a guideline and evaluation system for companies and makes them comparable as a result of the evaluation process. Companies can be divided into different groups according to their CSR excellence as it is supported by the examples in the study.

Suggested Citation

  • Rodek Berkes, Nora, 2016. "Decision Support Approach for Managers in the Application of the CSR Concept," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2016), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 8-9 September 2016, pages 115-122, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    • Handle: RePEc:zbw:entr16:183707
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    File URL: https://www.econstor.eu/bitstream/10419/183707/1/16-ENT89-Rodek-Berkes-115-122.pdf
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Corporate Social Responsibility; sustainability; management; EFQM Excellence Model; CSR EMAT; CSR excellence management and assessment tool;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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