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Of Places and Brands

In: Brands and Branding Geographies

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  • Nicolas Papadopoulos

Abstract

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

Suggested Citation

  • Nicolas Papadopoulos, 2011. "Of Places and Brands," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 2, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13980_2
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    File URL: https://www.elgaronline.com/view/9781849801591.00010.xml
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    References listed on IDEAS

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    1. Roth, Katharina P. & Diamantopoulos, Adamantios, 2009. "Advancing the country image construct," Journal of Business Research, Elsevier, vol. 62(7), pages 726-740, July.
    2. Warren J Bilkey & Erik Nes, 1982. "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 13(1), pages 89-100, March.
    3. K. Roth & A. Diamantopoulos, 2009. "Advancing the country image construct," Post-Print hal-00787417, HAL.
    4. Tan, Chin Tiong & Farley, John U, 1987. "The Impact of Cultural Patterns on Cognition and Intention in Singapore," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 540-544, March.
    5. Robert A Peterson & Alain J P Jolibert, 1995. "A Meta-Analysis of Country-of-Origin Effects," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 26(4), pages 883-900, December.
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