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Publications

by members of

Universidad Tecnológica Equinoccial → Facultad de Ciencias Económicas y Negocios

Equinoxial Technological University → School of Business and Economics

These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institution, not those affilated at the time of publication. List of registered members. Register yourself. Citation analysis. This page is updated in the first days of each month.
| Journal articles |

Journal articles

2026

  1. Elizabeth Guilarte-Barinaga & Alexander Sánchez-Rodríguez & Rodobaldo Martínez-Vivar & Gelmar García-Vidal & Reyner Pérez-Campdesuñer, 2026, "Governance, Organizational Objectives, and Institutional Constraints in Cooperative Development: A Structural Equation Model of Cuban Production, Service, and Credit Cooperatives," Administrative Sciences, MDPI, volume 16, issue 5, pages 1-25, May.
  2. Gelmar García-Vidal & Laritza Guzmán-Vilar & Alexander Sánchez-Rodríguez & Rodobaldo Martínez-Vivar & Geisel García-Vidal & Reyner Pérez-Campdesuñer, 2026, "Regulatory Employment Thresholds and Firm Size Distortions: Evidence from Ecuador," Economies, MDPI, volume 14, issue 3, pages 1-28, March.
  3. Reyner Pérez-Campdesuñer & Alexander Sánchez-Rodríguez & Rodobaldo Martínez-Vivar & Roberto Xavier Manciati-Alarcón & Margarita De Miguel-Guzmán & Gelmar García-Vidal, 2026, "Socio-Cultural and Behavioral Determinants of FinTech Adoption and Credit Access Among Ecuadorian SMEs," JRFM, MDPI, volume 19, issue 1, pages 1-27, January.
  4. Pablo Emilio Basantes-Garcés & Carlos David Lizano-Arauz & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Rodobaldo Martínez-Vivar & Reyner Pérez-Campdesuñer, 2026, "Modal and Territorial Concentration in Import Logistics: Assessing Disruption Exposure Using Customs Revenue Data," Logistics, MDPI, volume 10, issue 4, pages 1-22, April.
  5. Rodobaldo Martínez-Vivar & Alexander Sánchez-Rodríguez & Reyner Pérez-Campdesuñer & Yailin Infante-Díaz & Marcos Eduardo Valdés-Alarcón & Gelmar García-Vidal, 2026, "Identifying Strategic Dimensions of Territorial Logistics Management in Turbulent Environments: A Factor-Analytic Model for Smart, Sustainable, and Resilient Supply Chains," Logistics, MDPI, volume 10, issue 6, pages 1-28, June.
  6. Gelmar García-Vidal & Laritza Guzmán-Vilar & Alexander Sánchez-Rodríguez & Reyner Pérez-Campdesuñer, 2026, "Beyond Extractive Dependence? Micro-, Small-, and Medium-Sized Enterprise Reorientation, Survival, and Structural Persistence in Ecuador’s Amazon Region," Sustainability, MDPI, volume 18, issue 12, pages 1-31, June.
  7. Reyner Pérez-Campdesuñer & Yaumara González-Sainz & Carlos Zambrano-Cancañón & Gelmar García-Vidal & Rodobaldo Martínez-Vivar & Alexander Sánchez-Rodríguez, 2026, "Co-Creating Authentic Rural Tourism Experiences: Pre–Post Evidence on Preference Fit, Learning, Local Interaction, and Purchase Intention," Tourism and Hospitality, MDPI, volume 7, issue 7, pages 1-25, July.
  8. Gelmar García-Vidal & Laritza Guzmán-Vilar & Alexander Sánchez-Rodríguez & Rodobaldo Martínez-Vivar & Reyner Pérez-Campdesuñer, 2026, "Tacit Networks as Informal Relational Logistics Support: Configurational Paths to Supply Chain Resilience in Ecuadorian Micro and Small Enterprises," Logistics, MDPI, volume 10, issue 7, pages 1-27, July.
  9. Alexander Sánchez-Rodríguez & Jesús Alberto Rodríguez-Flores & Reyner Pérez-Campdesuñer & Yandi Fernández-Ochoa & Freddy Ignacio Alvarez-Subía & Gelmar García-Vidal, 2026, "From AI Use to Sustainable Value Creation Through Entrepreneurial Reconfiguration and Business Model Innovation in SMEs: Evidence from an Emerging Economy," Sustainability, MDPI, volume 18, issue 14, pages 1-35, July.

2025

  1. Gelmar García-Vidal & Alexander Sánchez-Rodríguez & Laritza Guzmán-Vilar & Reyner Pérez-Campdesuñer & Rodobaldo Martínez-Vivar, 2025, "Toward Building Model of Business Closure Intention in SMEs: Binomial Logistic Regression," Administrative Sciences, MDPI, volume 15, issue 7, pages 1-23, June.
  2. Reyner Pérez-Campdesuñer & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Rodobaldo Martínez-Vivar & Marcos Eduardo Valdés-Alarcón & Margarita De Miguel-Guzmán, 2025, "Demographic Capital and the Conditional Validity of SERVPERF: Rethinking Tourist Satisfaction Models in an Emerging Market Destination," Administrative Sciences, MDPI, volume 15, issue 7, pages 1-35, July.
  3. Reyner Pérez-Campdesuñer & Alexander Sánchez-Rodríguez & Margarita De Miguel-Guzmán & Gelmar García-Vidal & Rodobaldo Martínez-Vivar, 2025, "Improving Scheduling Efficiency: A Mathematical Approach to Multi-Operation Optimization in MSMEs," Mathematics, MDPI, volume 13, issue 9, pages 1-19, April.
  4. Pérez-Campdesuñer Reyner & Sánchez-Rodríguez Alexander & García-Vidal Gelmar & Martínez-Vivar Rodobaldo & De Miguel-Guzmán Margarita, 2025, "Key Determinants of Successful Advertising in the Context of SMEs: An Empirical Analysis in Ecuador," Review of Marketing Science, De Gruyter, volume 23, issue 1, pages 207-229, DOI: 10.1515/roms-2024-0062.
  5. Gelmar García-Vidal & Laritza Guzmán-Vilar & Rodobaldo Martínez-Vivar & Alexander Sánchez-Rodríguez & Reyner Pérez-Campdesuñer, 2025, "Entrepreneurial Leadership and Collaborative Resilience: How Positive Relational Dynamics Shape Entrepreneurial Cognition in Emerging Economies," Administrative Sciences, MDPI, volume 15, issue 11, pages 1-28, November.
  6. Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Yandi Fernández-Ochoa & Rodobaldo Martínez-Vivar & Andrea Estefanía Gavilanes-Venegas & Reyner Pérez-Campdesuñer, 2025, "Navigating Uncertainty Through AI Adoption: Dynamic Capabilities, Strategic Innovation Performance, and Competitiveness in Ecuadorian SMEs," Administrative Sciences, MDPI, volume 15, issue 12, pages 1-37, November.
  7. Reyner Pérez-Campdesuñer & Alexander Sánchez-Rodríguez & Rodobaldo Martínez-Vivar & Jaime Ramiro Merizalde-Paredes & Margarita De Miguel-Guzmán & Gelmar García-Vidal, 2025, "Financial Literacy, Trust, and Socioeconomic Determinants of Borrowers’ Behavior in Credit Card Use: A PLS-SEM Analysis," JRFM, MDPI, volume 19, issue 1, pages 1-23, December.
  8. Reyner Pérez-Campdesuñer & Alexander Sánchez-Rodríguez & Rodobaldo Martínez-Vivar & Margarita De Miguel-Guzmán & Gelmar García-Vidal, 2025, "Beyond Quality: Predicting Citation Impact in Business Research Using Data Science," Publications, MDPI, volume 13, issue 3, pages 1-18, September.
  9. Alexander Sánchez-Rodríguez & Reyner Pérez-Campdesuñer & Gelmar García-Vidal & Yandi Fernández-Ochoa & Rodobaldo Martínez-Vivar & Freddy Ignacio Alvarez-Subía, 2025, "Human Behavioral Drivers of Sustainable Supply Chains: The Role of Green Talent Management in Ecuadorian MSMEs," Sustainability, MDPI, volume 17, issue 19, pages 1-29, October.
  10. Oscar Santacoloma-Pérez & Marcos Eduardo Valdés-Alarcón & Alexander Sánchez-Rodríguez & Rodobaldo Martínez-Vivar & Gelmar García-Vidal & Reyner Pérez-Campdesuñer, 2025, "Convolutional Neural Networks for Automated and Non-Intrusive Measurement of Customer Satisfaction in Restaurants," Tourism and Hospitality, MDPI, volume 6, issue 5, pages 1-19, December.
  11. Geisel García-Vidal & Néstor Alberto Loredo-Carballo & Reyner Pérez-Campdesuñer & Gelmar García-Vidal, 2025, "Economic Convergence Analyses in Perspective: A Bibliometric Mapping and Its Strategic Implications (1982–2025)," Economies, MDPI, volume 13, issue 10, pages 1-40, October.

2023

  1. Reyner Pérez-Campdesuñer & Alexander Sánchez Rodríguez & Gelmar García-Vidal & Rodobaldo Martínez-Vivar & Fernando Uset-Ruiz, 2023, "Optimization of heterogeneous capacities considering the profit margin per product," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, volume 12, issue 4, pages 539-548, June, DOI: 10.20525/ijrbs.v12i4.2514.
  2. Gelmar García-Vidal & Alexander Sánchez-Rodríguez & Reyner Pérez-Campdesuñer & Rodobaldo Martínez-Vivar, 2023, "Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs. Criticism of the BCG matrix and its alternatives," Cogent Business & Management, Taylor & Francis Journals, volume 10, issue 3, pages 2233272-223, December, DOI: 10.1080/23311975.2023.2233272.
  3. Pérez-Campdesuñer Reyner & Sánchez-Rodríguez Alexander & García-Vidal Gelmar & Martínez-Vivar Rodobaldo & Ruiz-de la Peña Jenny & de Miguel-Guzmán Margarita, 2023, "The Premature Mortality of Micro and Small Enterprises," Zagreb International Review of Economics and Business, Paradigm, volume 26, issue 2, pages 49-76, DOI: 10.2478/zireb-2023-0014.
  4. Gelmar García Vidal & Laritza Guzmán Vilar & Reyner Pérez Campdesuñer, 2023, "La relación entre la tolerancia a la ambigüedad, la percepción ambiental, el liderazgo auténtico y el desempeño en las PYMES:," Revista de Desarrollo Sustentable, Negocios, Emprendimiento y Educación RILDODS, Servicios Académicos Intercontinentales SL, issue 43, may.

2021

  1. Rodobaldo Martinez-Vivar & Alexander Sanchez-Rodriguez & Reyner Perez-Campdesuner & Gelmar Garcia-Vidal, 2021, "Structural equations to analyze entrepreneur satisfaction as indicator of human resources management at the territorial level," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, volume 10, issue 6, pages 132-140, September, DOI: 10.20525/ijrbs.v10i6.1283.

2020

  1. ReynerPérez-Campdesuñer & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Rodobaldo Martínez-Vivar & Margarita De Miguel-Guzmán, 2020, "Influence of theStructure of Product Portfolio Performance in aSmall Business Retail," International Journal of Business and Social Research, LAR Center Press, volume 10, issue 1, pages 23-34, January.
  2. Margarita De-Miguel-Guzmán & Carlos Ronquillo-Bolaños & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Reyner Pérez-Campdesuñer & Rodobaldo Martínez-Vivar, 2020, "Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements," Tržište/Market, Faculty of Economics and Business, University of Zagreb, volume 32, issue 1, pages 27-46, DOI: 10.22598/mt/2020.32.1.27.

2019

  1. Gelmar García-Vidal & Alexander Sánchez-Rodríguez & Reyner Pérez-Campdesuñer & Rodobaldo Martínez-Vivar, 2019, "Consumer Preferences for Local Chocolate Consumption. Implications from Market Segmentation at Ecuador," International Journal of Business and Social Research, LAR Center Press, volume 9, issue 4, pages 1-12, April.
  2. Yánez Balarezo Samuel & Martínez Segovia Mayra & Derling José Mendoza Velazco & Lucano Alomoto Santiago & Sánchez Calderón Hugo Iván & Barros Bravo Renato Mauricio, 2019, "The Solitary and Hatred within Social Media," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, volume 8, November.

2018

  1. Reyner Pérez-Campdesuñer & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Rodobaldo Martínez-Vivar, 2018, "Neural networks to analyse the incidence of customer satisfaction in their loyalty in a tourist destination," International Journal of Services, Economics and Management, Inderscience Enterprises Ltd, volume 9, issue 2, pages 95-110.
  2. Alexander Sanchez-Rodriguez & Rodobaldo Martinez-Vivar & Clara Marrero-Fornaris & Reyner Perez-Campdesuner & Gelmar Garcia-Vidal, 2018, "Introduction of the Labor Competencies Approach in Educational Institutions of Ecuador," International Journal of Management Science and Business Administration, Inovatus Services Ltd., volume 4, issue 2, pages 67-83, January, DOI: 10.18775/ijmsba.1849-5664-5419.2014.
  3. Margarita de Miguel-Guzmán & Alexander Sánchez-Rodríguez & Reyner Pérez-Campdesuñer & Gelmar García-Vidal & Rodobaldo Martínez-Vivar, 2018, "Structure of the Variables that Affect Job Satisfaction Study in Cuban Organizations," International Journal of Management Science and Business Administration, Inovatus Services Ltd., volume 4, issue 4, pages 18-27, May, DOI: 10.18775/ijmsba.1849-5664-5419.2014.
  4. Reyner Perez Campdesuner & Gelmar Garcia-Vidal & Rodobaldo Martinez-Vivar & Alexander Sanchez-Rodriguez, 2018, "Application of the Fuzzy Logic Tool to Evaluate Customer Satisfaction in Hotels," Journal of International Business Research and Marketing, Inovatus Services Ltd., volume 3, issue 2, pages 24-29, January, DOI: 10.18775/jibrm.1849-8558.2015.32.30.

2017

  1. Reyner Pérez Campdesuñer & Gelmar García Vidal & Alexander Sánchez Rodríguez & Rodobaldo Martínez Vivar, 2017, "Structural equation model: influence on tourist satisfaction with destination atributes," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, volume 23, issue 2, pages 219-233, November, DOI: 10.20867/thm.23.2.2.

2016

  1. Angel Fredy Castelo Rivas & Gelmar García Vidal & Reyner Pérez Campdesuñer & Piedad Alarcón Toabanda & Walter Castelo Rivas, 2016, "Regresiã“N Logã Stica: Una Aplicaciã“N Para El Estudio De Los Elementos Determinantes En La Selecciã“N De Una Universidad Para Alcanzar Un Tã Tulo De Tercer Nivel," Cuadernos de Educación y Desarrollo, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 70, april.
  2. Angel Castelo Rivas & Piedad Alarcón Toabanda & Ana Palomino Vergara & Walter Castelo Rivas, 2016, "Transferencia Tecnolã“Gica Del Sector Ganadero En Santo Domingo-Ecuador," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 219, May.
  3. Rodobaldo Martínez Vivar & Alexander Sánchez Rodríguez & Reyner Pérez Campdesuñer & Gelmar García Vidal, 2016, "Theory of Constraints To Improve Labor Productivity. Study Case In Santo Domingo, Ecuador," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), volume 7, issue 5, pages 96-106, December.
  4. García-Vidal Gelmar & Sánchez-Rodríguez Alexander & Martínez-Vivar Rodobaldo & Pérez-Campdesuñer Reyner, 2016, "Thinking Processes as a Tool for Improving the Administrative Process," International Journal of Management Science and Business Administration, Inovatus Services Ltd., volume 2, issue 7, pages 25-41, June, DOI: 10.18775/ijmsba.1849-5664-5419.2014.

2014

  1. Laritza Guzmán Vila & Gelmar García Vidal, 2014, "La gestión turística del patrimonio cultural en Holguín, Cuba. Retos para una investigación futura," Revista Caribeña de Ciencias Sociales, Servicios Académicos Intercontinentales SL, issue 2014_07, July.
  2. Beatriz Pupo Guisado & Gelmar García Vidal, 2014, "Relación entre el clima organizacional, la satisfacción laboral y la satisfacción del cliente. Caso hotel de la cadena Islazul en el oriente cubano," Revista Caribeña de Ciencias Sociales, Servicios Académicos Intercontinentales SL, issue 2014_10, October.
  3. Beatriz Pupo Guisado & Gelmar García Vidal, 2014, "Un estudio del clima organizacional en organizaciones cubanas. Caso Banco Cubano Oriental," Revista Caribeña de Ciencias Sociales, Servicios Académicos Intercontinentales SL, issue 2014_10, October.

2011

  1. Dayamí Martínez Negreira & Ana María González Pérez del Villar & Gelmar García Vidal, 2011, "La Resolución De Problemas Empresariales Desde La Perspectiva De La Psicología De La Gestalt," Contribuciones a las Ciencias Sociales, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 2011-10, october.
  2. Yinet Torres & Gelmar García Vidal, 2011, "La Gestión Del Conocimiento En Cuba. Análisis Del Evento Ibergecyt 2010," Contribuciones a las Ciencias Sociales, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 2011-10, october.
  3. Yinet Torres Peña & Gelmar García Vidal & Mirna L. González Velázquez, 2011, "Procedimiento para el estudio de oportunidades en el mercado de productos," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 146, March.
  4. Gelmar García Vidal & Mirna Lázara González Velázquez, 2011, "Metodología para el estudio de mercado de los productos de importación agrícolas, pecuarios y sus transformados en el sector emergente del municipio Holguín," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 149, May.
  5. Gelmar García Vidal & Mirna L. González Velázquez & Roberto Cabrera Hernández, 2011, "Propuesta de indicador sistémico para empresas productoras de azúcar," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 152, July.
  6. Gelmar García Vidal, 2011, "El Diagnóstico De La Influencia De Las Competencias Emocionales Del Directivo En El Clima Organizacional. Un Estudio Comparativo De Dos Instalaciones Turísticas Hoteleras," Turismo y Desarrollo Local, Servicios Académicos Intercontinentales SL, issue 9, Febraury.

2010

  1. Gelmar García Vidal & Mirna Lázara González Velázquez & Tamara Sánchez Almira, 2010, "El Diagnóstico De La Influencia De La Satisfacción Del Cliente En La Imagen, Posicionamiento Y Resultados Económicos De Un Complejo Comercial Detallista," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 140, November.
  2. Beatriz Pupo Guisado & Mirna Lázara González Velázquez & Gelmar García Vidal, 2010, "Propuesta Metodológica Para El Estudio De La Cartera De Negocios En Las Organizaciones," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 140, November.

2009

  1. Rodobaldo Martínez Vivar, 2009, "La Gestión Integral Del Talento Humano Por Competencias. Necesidad Y Proyección De Un Enfoque Y Modelo De Gestión Para Las Universidades Cubanas," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 121, october.
  2. Yailín Infantes Díaz & Rodobaldo Martínez Vivar, 2009, "Una Valoración Sobre El Merchandising En La Actividad De Servicios Comerciales. Definición Y Objetivos," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 121, october.
  3. Daniellis Betancourt Partido & Gelmar García Vidal, 2009, "Diseño De Un Mecanismo De Control Para La Medición De La Implantación De Las Estrategias En Un Establecimiento Minorista," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2009-02, February.
  4. Gelmar García Vidal, 2009, "Capitalismo Y Administración: Una Reflexión Epistemológica," Contribuciones a la Economía, Servicios Académicos Intercontinentales SL, issue 2009-02, February.
  5. Daniellis Betancourt Partido & Gelmar García Vidal, 2009, "El Control De Gestión Y Cuadro De Mando Integral: Alternativas Para El Empresariado Cubano," Observatorio de la Economía Latinoamericana, Servicios Académicos Intercontinentales SL. Hasta 31/12/2022, issue 110, february.

2004

  1. Holzapfel, E. A. & Jara, J. & Zuniga, C. & Marino, M. A. & Paredes, J. & Billib, M., 2004, "Infiltration parameters for furrow irrigation," Agricultural Water Management, Elsevier, volume 68, issue 1, pages 19-32, July.

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